Senior Director, Software Engineering

Coca-Cola • Atlanta, GA

4d

About The Position

The Senior Director, Software Engineering is the senior technology leader accountable for end-to-end product development across the global MarTech, AdTech, Customer, and Commercial portfolio. The role owns engineering strategy and execution for products and platforms supporting customer and service experiences across North America, LATAM, EMEA, and APAC. It is a foundational leadership position with the mandate, resources, and executive support to build and run a modern, durable product engineering organization at global scale.

The leader directs a globally distributed engineering organization of 250+ associates and contractors operating within a modern Product Operating Model. The role is accountable for the resilience, scalability, and performance of platforms that affect consumer engagement, commercial performance, and data-driven decision-making. It calls for deep technical authority and product orientation, with the ability to move between executive strategy and architecture reviews and to engage hands-on with technology when needed. A defining priority is advancing responsible Generative AI capabilities across the software development lifecycle and product portfolio, from AI-assisted workflows toward AI-enabled delivery and decision-making at scale, with measurable business value.

The role oversees end-to-end product development for a cluster of products in the MarTech, AdTech, Customer, and Commercial portfolio. Senior Directors, Directors, and Managers across product engineering teams report to this position. It reports to the Vice President, Platform & Product Engineering and partners closely with Senior Directors across Platform, Operations, and Architecture.

Requirements

• 10+ years of progressive engineering experience, including senior leadership roles and meaningful hands-on experience building scalable solutions.
• 5+ years leading engineering organizations within a Product Operating Model or equivalent modern product-centric environment.
• 5+ years leading engineering through organizational transformation and modernization at scale.
• 10+ years building and scaling high-performing engineering teams, including leading managers and technical leads.
• Strong partnership experience with Product Management and Product Design in empowered team environments.
• Deep expertise in modern software architecture, distributed systems, and platform engineering, with the ability to engage engineers on design and trade-offs and get hands-on when needed.
• Strong command of cloud architectures such as AWS or Azure, scalability, resiliency, and operational excellence.
• Track record delivering complex, enterprise-scale platforms and systems; MarTech, AdTech, or consumer-facing digital product experience is identified as ideal.
• Demonstrated experience leading AI or Generative AI enablement within products or platform environments, with measurable business impact.
• Familiarity with modern AI/ML platforms, LLM integration, agentic patterns, RAG, and the architecture and governance required for scalable, governed AI deployment.
• Ability to drive workforce and process transformation in support of AI-augmented development and decision-making.
• Exceptional communication of complex technical topics to senior executives and business stakeholders, and ability to influence enterprise technology strategy.
• Strong business acumen connecting engineering investments to measurable business outcomes.
• Calm, steady leadership style that brings clarity under pressure and earns trust across a large, globally distributed, multi-vendor organization.
• Bachelor’s degree in engineering, computer science, or a related field required; equivalent relevant education, training, and demonstrated professional experience will also be considered.

Nice To Haves

• Advanced degree preferred.
• Ideally began as a developer and grew into a technology thought leader.
• Experience delivering enterprise-scale platforms across MarTech, AdTech, and consumer-facing digital products.

Responsibilities

• Lead and develop a high-performing, globally distributed engineering organization under the Product Operating Model, with accountability for product and platform outcomes across MarTech and AdTech products.
• Build empowered teams that own business problems end to end, from discovery through delivery, operation, and continuous improvement.
• Recruit, develop, and retain engineering talent and leaders, fostering technical excellence, craftsmanship, accountability, and continuous learning.
• Establish engineering standards, operating rhythms, and accountability frameworks aligned to business outcomes.
• Own end-to-end development for the global MarTech and AdTech product portfolio, ensuring quality, reliability, and delivery speed.
• Partner with Product Management and Product Design in a durable one-team model to solve business problems.
• Drive accountability for measurable business impact, system reliability, performance, scalability, and consumer experience.
• Define and evolve technical strategy, architecture, and engineering practices for scalable, resilient, and secure global product platforms.
• Provide technical oversight for critical systems and platform investments, remaining sufficiently close to the technology to lead credibly.
• Evaluate build-versus-buy trade-offs and ensure systems are designed for durability, operability, speed, scale, resiliency, and long-term sustainability.
• Champion Generative AI and agentic capabilities across the SDLC and product portfolio to improve developer velocity, decision quality, and operational efficiency.
• Drive workforce and process redesign and change enablement to prepare teams for AI-augmented work.
• Advise senior business and technology leaders, translating technical concepts into clear business implications.
• Communicate engineering strategy, risks, trade-offs, and investment needs to executive stakeholders.
• Influence enterprise technology direction, align product engineering with enterprise architecture and business strategy, and participate in executive planning cycles.

Benefits

• Exposure to global technology leaders and emerging technologies and techniques.
• Opportunities to develop, enhance, and maintain global connections.
• Agile work environment that empowers employees to experiment, iterate, and innovate.
• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 50%.
• Long-term incentive reference value of 20%.
• Relocation provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior