Senior Director, Sales - KXXV

Scripps Media • Waco, TX

29d • Onsite

About The Position

KXXV, the E.W. Scripps ABC affiliate in Waco, Texas, is seeking a Senior Director of Sales. This role will lead the sales management team to help local and national businesses reach customers through compelling multi-platform advertising solutions. The position offers the opportunity to shape sales strategy, develop talent, and make a significant impact on the station's success while working with cutting-edge advertising platforms including OTT video, digital display, social media, and broadcast television.

Requirements

• Bachelor's degree in business or related field or equivalent experience preferred.
• Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility.
• Inventory, pricing, political advertising/guidelines experience required.
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Nice To Haves

• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits.
• Facilitative problem-solving abilities.
• The desire for decision-making authority and the willingness to accept decision-making responsibility.
• Strong initiative to tackle new and difficult challenges.
• Effective in a variety of formal presentation settings both inside and outside the organization.
• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly.
• Strong coaching skills; able to provide feedback and developmental coaching with empathy.
• Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment.
• Advanced oral and written communication skills.
• Advanced computer skills including Microsoft Office and Zoom.
• Some travel required.

Responsibilities

• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.
• Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved.
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.
• Manage the sale of advertising time to clients/agencies, involving local travel and national travel.
• Meet with clients, advertisers and community organizations to maintain high visibility in the market.
• Collaborate with other sales leaders to create best practices that optimize performance of team.
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.
• Proactively create and manage enterprise or local station initiatives and new business projects.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.
• Effectively manage all personnel issues.
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory.
• Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.
• Maintain integrity in all business dealings.
• Other duties as assigned.

Benefits

• Scripps offers a culture that creates connection.
• Scripps is committed to a culture that reflects the audiences and communities we serve.
• Scripps is intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections.
• Scripps cultivates an environment where all employees have a fair chance to succeed, are included, valued, and seen.
• The E.W. Scripps Company is an equal employment opportunity employer.
• The company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior