Senior Director, Product Marketing

CLEAR - Corporate•New York, NY

7h•Onsite

About The Position

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We’re looking for a Senior Director of Product Marketing to define and drive the end-to-end product marketing strategy for our consumer product portfolio. In this role, you will own the product positioning, go-to-market strategy, growth narrative, and lifecycle marketing approach to accelerate adoption, retention, and engagement across millions of travelers as well as partners such as airlines, government officials, corporate agencies etc. You will partner closely with Product, Growth Marketing, Operations, and external stakeholders to bring new products, features, and benefits to market and ensure they scale with clarity, consistency, and measurable impact.

Requirements

12+ years of experience in product marketing, brand management, partnerships, or program management within consumer, travel, or subscription businesses.
Proven track record leading GTM strategies for high-visibility launches, complex product portfolios, and multi-team initiatives.
Exceptional partner and stakeholder manager—adept at influencing internal leaders and external partners, including operations-heavy relationships.
A strategic operator who moves fast, thrives in ambiguity, and can toggle between vision-setting and hands-on execution.
Strategic product storytelling: translating complex offerings into compelling narratives that drive action.
Thought leadership in product marketing, with a strong command of positioning, segmentation, GTM, and lifecycle growth.
Executive-ready communication: crisp writing, strong presentations, and influence across technical and non-technical teams.
Data-driven decision-making: comfortable with insights, testing frameworks, and performance analytics.
Operational excellence: exceptional organization, program leadership, and cross-functional alignment skills.

Responsibilities

Own end-to-end product marketing for CLEAR’s consumer product portfolio, setting positioning, differentiation, and go-to-market strategy driving aligned messaging, campaigns, success metrics, and cross-functional partnership with Product and Design.
Plan and execute high-impact launches (airport expansions, new benefits, new product features as well as driving adoption of existing product features, targeted roll out and ramp up plans orchestrating cross-functional teams to deliver cohesive, insight-driven GTM campaigns, measure success and iterate messaging/roll out strategies based on learnings.
Create messaging frameworks, content and creative asset libraries, project intake systems and a proactive product marketing event calendar to drive scalability and predictability for the whole organization.
Create a culture of high quality deliverables tailored to meet strategic and tactical business and customer needs within the CLEAR ecosystem.
Partner deeply with Product, Design, Growth Marketing and Operations to influence roadmaps, unlock acquisition and upsell opportunities, and accelerate engagement and retention across Member segments.
Champion customer and market insights: identify behavioral trends, competitive shifts, and whitespace opportunities to inform product strategy and marketing investment.
Develop repeatable messaging frameworks and value propositions to ensure clarity and consistency across all marketing assets and partner touchpoints.
Own performance reporting: translate results into insights, business recommendations, and forward-looking optimizations for executive stakeholders.