Senior Director, Product Marketing

ChargePoint•Campbell, CA

16h•Onsite

About The Position

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality. Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us. Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come. ChargePoint is seeking a Senior Director of Product Marketing to own how products are brought to market and drive measurable commercial impact. This leader will oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments, ensuring strong positioning, effective launches, and revenue impact. This is a hands-on leadership role responsible for both strategy and execution. You will partner closely with Product and Sales leadership to define go-to-market strategies, equip the field to win, and build a high-performing product marketing function while directly contributing t key deliverables.

Requirements

Deep expertise in product marketing within EV charging, cleantech, or adjacent industries.
Proven track record of building and scaling PMM functions.
Combine strategic thinking with hands-on execution.
Create compelling positioning.
Enable sales teams.
Drive adoption through high-impact launches.
Highly collaborative.
Operate with urgency.
Leverage AI tools to increase speed and scale of output, resulting in measurable pipeline growth, improved win rates, and strong market presence.
Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors.
Proven experience building and leading product marketing functions.
Demonstrated ability to develop positioning and messaging directly.
Ability to operate at both strategic and tactical levels.
Strong cross-functional collaboration with Product, Sales, and Engineering.

Nice To Haves

Experience leading go-to-market strategies and product launches across multiple segments.
Background in competitive intelligence development and sales enablement.
Experience managing and developing product marketing teams.
Ability to present to analysts, press, and customers as a credible industry voice.
Proficiency using AI tools for research, content creation, and analysis.

Responsibilities

Own how products are brought to market and drive measurable commercial impact.
Oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments.
Ensure strong positioning, effective launches, and revenue impact.
Define go-to-market strategies.
Equip the field to win.
Build a high-performing product marketing function.
Directly contribute to key deliverables.