Senior Director, Product Content Operations

onX•Missoula, MT

3d•$180,000 - $224,000•Remote

About The Position

onX is seeking an experienced Product Content Data Operations Leader to build and scale the systems, processes, and teams that power how product content moves from source to customer experience. At onX, “content” refers to the structured, semi-structured, and unstructured data that powers our products—such as mapping, geospatial, land ownership, trails, access points, recreation information, and other adventure-relevant datasets that help people navigate and understand the outdoors. This leader will own the operational backbone of product content: the workflows, tools, governance, and quality systems that ensure content is sourced, processed, validated, and delivered reliably into our products. This role is responsible for defining and scaling the content operations model and content programs for the company, partnering closely with Product, Engineering, and Data teams to ensure that our content systems are efficient, scalable, and aligned with the needs of the product roadmap. The ideal candidate brings deep experience managing large content or data ecosystems within technology products. They understand how operational rigor, automation, and strong governance unlock faster product innovation while maintaining data quality and trust. They also have an understanding of how mapping and geospatial data work and can power the product experience. This role will also play a key role in evolving how we incorporate automation, AI, and potentially community-driven data into our content pipeline over time.

Requirements

12+ years of operations leadership experience, including 4+ years driving content operations, data operations, and process management, and 5+ years leading and managing teams within scaling technology organizations.
Experience working with data-intensive products.
Demonstrated success in implementing BPM frameworks and continuous improvement methodologies.
Experience with workflow management systems, content curation and review platforms, data QA tools, and automation and AI solutions.
A strong curiosity for exploring new technologies, including AI
A shared passion for and ability to demonstrate onX’s Company Values.
Permanent US work authorization is a condition of employment with onX.
Ability to travel 6+ times annually for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Nice To Haves

Master's degree or equivalent experience.
Familiarity with geospatial principles and spatial databases
Experience with multi-platform content delivery (web, mobile, app).
Experience within the outdoors or location-based services industry.
Familiarity with AI/ML tools for content tagging, validation, or automation.
Experience managing user-generated content or community-driven datasets.

Responsibilities

Own the operational system for product content
Define and lead the operational strategy for how product content is sourced, processed, validated, and delivered into onX products.
Establish scalable workflows, governance models, prioritization frameworks, and operational frameworks that support content quality, reliability, and speed to product.
Build and lead the content operations organization
Lead and develop a team responsible for content operations and business processes, including content analysts, curation specialists, and quality reviewers.
Build organizational structure, capabilities, and operating rhythms that support scale and operational excellence.
Design scalable content platforms and processes
Partner with Engineering and Data Engineering to design and evolve systems for content ingestion, processing, transformation, and delivery.
Ensure that content workflows integrate cleanly with product development and release cycles.
Drive operational rigor and quality
Define content quality standards, validation processes, and governance models that maintain trust in onX data.
Implement monitoring, reporting, and feedback loops to ensure content readiness and product reliability.
Scale content operations through automation and AI
Identify opportunities to automate manual workflows across ingestion, tagging, validation, and review.
Understand leveraging AI and machine learning tools to improve efficiency, data quality, and operational scalability.
Enable new product experiences through content
Collaborate with Product and Engineering leaders to translate emerging content opportunities into scalable operational systems.
Ensure the content ecosystem supports evolving product capabilities and new customer experiences.
Evolve the company’s proprietary data programs
Oversee programs that contribute to onX’s proprietary content advantage, including partnerships, datasets, and emerging content sources.
Explore opportunities to incorporate community or user-generated data into the content ecosystem in a structured and scalable way.
Measure and continuously improve the system
Define and track operational metrics related to content throughput, quality, coverage, and reliability.
Use data and user insights to continuously refine content workflows and operational performance
Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

Benefits

Competitive salaries, annual bonuses, equity, and opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle
Flexible time away package that includes PTO, STO, VTO, and paid holidays

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