Senior Director, Performance Marketing Operations – O&O Lead Generation (Local Hero)

Local Hero Holdings Company•Boulder, CO

8d•$135,000 - $150,000•Hybrid

About The Position

Visiqua, a Local Hero Company, is scaling its Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations, O&O Lead Generation to drive the operational execution of its pay-per-call, pay-per-lead, and CPA marketing programs. Working closely with the President and COO, the role involves translating business strategy into scalable execution across the customer acquisition engine. The position will oversee the operational implementation and ongoing performance of multiple acquisition channels, ensuring programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth. The ideal candidate understands how direct-response businesses generate, monetize, optimize, and scale consumer demand while maintaining operational excellence, lead quality, conversion performance, and revenue growth. As a senior member of the O&O team, the role will help scale the business by driving cross-functional initiatives, building operational processes, and turning strategic priorities into measurable results. This position is remote with a hybrid option available if within commuting distance to Boulder, CO, and is open to candidates living in Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, and Utah. Relocation assistance is not provided.

Requirements

7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs.
Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required.
Demonstrated leadership experience managing complex, cross-functional initiatives.
Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.
Advanced analytical skills with exceptional proficiency in Excel/Google Sheets.

Nice To Haves

Hands-on media experience in one or more digital media platforms (Google, Meta, Tik Tok, etc)
Knowledge of AI-powered call center or voice agent programs.
Ability to thrive in an entrepreneurial, fast-moving environment.

Responsibilities

Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs.
Translate executive priorities into scalable operational plans and measurable business outcomes.
Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency.
Drive cross-functional accountability to ensure initiatives are executed successfully.
Identify operational bottlenecks and implement improvements that support continued business growth.
Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
Ensure programs launch accurately, efficiently, and on schedule.
Drive operational excellence across all lead generation initiatives.
Partner with leadership to prioritize operational investments and growth opportunities.
Own the operational reporting framework supporting executive decision making.
Establish KPIs, dashboards, forecasting, and operational performance reporting.
Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency.
Translate complex data into actionable recommendations for executive leadership.
Drive continuous optimization across acquisition channels through data-driven decision making.
Oversee tracking architecture, attribution, QA processes, and reporting infrastructure.
Ensure accurate measurement from traffic source through lead generation, conversion, and revenue.
Partner with development and technology teams to improve system capabilities and operational scalability.
Champion automation and process improvements that reduce manual work while improving accuracy.
Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations.
Lead complex cross-functional initiatives involving multiple internal teams and external partners.
Ensure organizational alignment around priorities, timelines, and business objectives.
Build strong operational discipline across the organization while fostering collaboration and accountability.