Performance Marketing Lead

Dentology

2d • $72,000 - $100,000 • Remote

About The Position

Dentology is the UK's leading patient acquisition partner for high-end cosmetic dental practices, and we've just launched in the US. We're a 30+ person team spanning content, ads, sales and tech, and one of the only companies building an end-to-end patient acquisition system that blends agency services with proprietary software. Our platform combines real-time lead tracking, performance analytics and AI-driven insights to give practices clear visibility into what's driving results. From high-production content shoots and paid campaigns to the in-house teams who book the patients, we deliver predictable, profitable growth for some of the biggest names in UK dentistry, and now our first US practices.

Requirements

• Meta Ads for local lead gen. You've run accounts - majority at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS.
• Google Ads. You've run Google search campaigns yourself
• You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like.
• First-hand command of your accounts. You know the numbers without looking them up and can defend every decision
• Client-capable. Comfortable explaining performance to a practice owner
• The hands-on operator and the person who grows the function. Both, in that order

Nice To Haves

• dental or healthcare
• the US market
• email and SMS nurture
• leading other media buyers

Responsibilities

• Meta accounts, run hands-on across a portfolio of UK and US practices
• Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment
• Google Ads, from the first campaigns to a channel every client can add
• Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations
• Landing pages and funnels. You bring the marketing insight; our team builds them
• Dentology's own B2B ads
• Over time, building out reactivation and nurture campaigns

Benefits

• Own the results from day one. The accounts and the creative are yours
• Build a channel from scratch. Google Ads at Dentology starts with you
• See what your work earns. Our platform tracks every lead from the ad to treatment revenue
• A proven formula and real spend, with years of winning scripts and angles to build from
• Two markets. The UK is established; the US launched this summer and is where the growth is
• Access to the people who've done it. You'll sit in on our sessions with the operators who coach our marketing and sales teams
• A platform team behind you. In-house engineering building the analytics and automation you specify

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed