Performance Marketing Lead

AutoRentals.com

About The Position

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem. This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team. This role is accountable for results, efficiency, and scalable growth.

Requirements

5+ years in performance or growth marketing lead or equivalent
Proven experience writing and optimizing conversion-focused copy for paid media and email
Hands-on experience with paid and organic social media
Hands-on experience with email marketing platforms
Strong working knowledge of SEM/PPC and OTT/CTV
Experience managing agencies and small, high-impact teams
Data-driven mindset with strong analytical instincts

Nice To Haves

Experience in travel, e-commerce, marketplaces, or high-intent consumer products
Familiarity with affiliate marketing, widgets, and partner-driven acquisition
Experience with CRO, landing-page optimization, and attribution models
Klaviyo Preferred

Responsibilities

Write, test, and optimize high-converting copy and creative direction for paid and organic social media, paid and lifecycle email campaigns, and display, retargeting, and OTT/CTV ads.
Build, launch, and optimize campaigns directly across social media platforms and email marketing platforms.
Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals.
Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC.
Own end-to-end social media marketing strategy, including paid social performance, organic social content strategy and publishing, and channel growth, engagement, and brand consistency.
Ensure social content supports acquisition, retargeting, and lifecycle efforts.
Align social storytelling with performance goals and campaign calendars.
Own day-to-day performance across Paid Social and OTT/CTV advertising.
Define channel strategy, testing roadmaps, and budget allocation.
Partner with analytics and leadership to assess incrementality and efficiency.
Serve as the primary owner of all paid media agencies: set strategy, goals, and performance expectations; review campaigns, creative, and performance weekly; push agencies beyond reporting into active optimization and testing; ensure agency work complements internal execution; recommend when to scale, pause, or reallocate spend across channels.
Lead and mentor a lean internal marketing team.
Provide marketing mentorship for affiliate, widget, and ad-based partnerships, focusing on performance tracking, optimization opportunities, and messaging alignment.
Create clarity around ownership between internal resources, agencies, and partners.
Establish lightweight processes that scale without adding friction.
Own performance KPIs, including ROAS, CAC, CPA, LTV, conversion rates across the funnel, and incrementality by channel.
Translate insights into clear actions and recommendations.
Deliver concise, executive-ready performance updates.