Performance Marketing Lead

Boldin•Mill Valley, CA

10d•$140,000 - $175,000•Remote

About The Position

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that. Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence. With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

Requirements

6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you've built and optimized accounts yourself, not just briefed an agency
Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
Demonstrated CRO instincts and experience partnering on landing page and funnel testing
Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
Comfortable operating in a small, fast-moving team where you set your own priorities

Nice To Haves

If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Responsibilities

Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.
Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what's working
Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback
Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.
Analyze audience and placement data to find new opportunities and cut inefficient segments
Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren't
Evaluate and manage agencies, vendors, and tools where they extend our capacity
Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight