Senior Director, Partnership Sales

Bay FC•San Francisco, CA

About The Position

The Senior Director, Partnership Sales at Bay FC is a senior individual contributor responsible for driving sponsorship revenue through the development and sale of integrated brand partnerships. Working closely with the club’s commercial leadership, this role focuses on identifying new business opportunities, building relationships with brands and agencies, and executing partnership sales that support the club’s commercial growth. The Senior Director will play a key role in advancing the club’s sponsorship efforts through proactive outreach, creative solution development, and disciplined pipeline management. This position requires a highly motivated seller who thrives in a fast-paced, collaborative environment and enjoys building meaningful brand relationships within the sports and entertainment landscape.

Requirements

Significant experience in sponsorship sales, partnership development, or revenue generation within professional sports, entertainment, media, or related industries.
Proven track record of generating new business and closing partnership deals.
Experience developing customized sponsorship or marketing partnership proposals.
Strong network across brand marketers and/or agencies is preferred.
Excellent presentation, negotiation, and relationship-building skills.
Highly self-motivated with strong organizational and pipeline management abilities.
Ability to work collaboratively across internal teams in a fast-paced environment.

Responsibilities

Drive new sponsorship revenue through proactive outreach, relationship development, and strategic prospecting across regional and national brands.
Identify and cultivate new partnership opportunities across multiple categories.
Manage the full sales cycle including prospecting, pitching, negotiation, and closing partnership agreements.
Build and maintain a strong sales pipeline with a consistent focus on achieving individual revenue targets.
Develop tailored partnership proposals that leverage business intelligence data and align brand objectives with Bay FC’s platform and assets.
Collaborate with internal and agency partner teams to design creative, integrated partnership concepts.
Work with marketing, creative, and community teams to ensure partnership programs are aligned with club initiatives.
Support the transition of sold partnerships to activation teams while maintaining strong partner relationships.
Build and maintain relationships with brand marketers, agencies, and key industry stakeholders.
Represent the club in meetings, presentations, and networking opportunities with potential partners.
Maintain a strong understanding of sponsorship trends and opportunities within sports and entertainment.
Maintain accurate pipeline tracking and activity reporting within CRM systems.
Collaborate with commercial leadership teams on revenue forecasting and sales planning.
Ensure partnership agreements are structured effectively and align with organizational standards.