Senior Director, Partnership Sales

RTS

40d•$140,000 - $160,000•Remote

About The Position

We’re looking for a strategic, proactive, and solutions-oriented Senior Director of Partnership Sales to drive new business across RTS, Evo, and our broader portfolio of capabilities. This is not a transactional sponsorship sales role. We’re looking for an experienced seller who leads with a marketing mindset, understands how brands and agencies define success, and can translate business objectives and KPIs into compelling, integrated partnership solutions. The ideal candidate brings a strong understanding of sponsorship sales, intellectual property, and integrated marketing across digital, media, content, experiential, creators, and live events. They will have deep experience and a proven track record of opening doors, diagnosing client challenges, building a strategic narrative, and leading a sophisticated pitch from first conversation through negotiation and close.

Requirements

8+ years of experience in sponsorship sales, partnerships, integrated media sales, entertainment, sports, gaming, experiential, or a related commercial role.
Proven track record of generating meaningful new business revenue and closing complex six-to-seven figure deals across multiple platforms.
Strong understanding of sponsorship, intellectual property, integrated marketing, digital media, experiential marketing, content, and live-event sales.
Demonstrated ability to uncover client needs, understand KPIs, and translate marketing objectives into strategic partnership solutions.
Existing relationships with major brands, agencies, and senior marketing decision-makers.
Strong presentation, storytelling, negotiation, and consultative selling skills.
Ability to think like a marketer while operating with the urgency and accountability of a seller.
Strong commercial judgment and comfort working across both strategic and executional details.
Ability to operate effectively in a fast-paced, entrepreneurial, remote-first environment.
Excellent collaboration skills and experience working cross-functionally across sales, marketing, creative, production, operations, finance, and legal.
Based in the United States.
Available for event and client-related travel.

Nice To Haves

Experience selling live events within gaming, esports, sports, entertainment, media, creator, or enthusiast-culture businesses.
Experience representing or commercializing major live events, leagues, properties, or entertainment IP.
Experience developing seven-figure, multi-year integrated partnerships.
Deep relationships across major holding companies, agencies, and Fortune 500 brands.
Passion for gaming, fighting games, live events, and the communities RTS serves.

Responsibilities

Tap into individual network of live event sponsorship and media buyers to own and grow a high-quality pipeline of non-endemic brand and agency prospects.
Prospect proactively and build relationships with senior decision-makers across brands, agencies, media buyers, and marketing organizations.
Develop new partnership opportunities across live event sponsorship, media, content, experiential, creators, gaming programs, production, consulting, and other RTS capabilities.
Manage the full sales cycle from prospecting and discovery through proposal development, negotiation, contracting, and handoff.
Consistently deliver against individual revenue targets while contributing to broader team goals and commercial priorities.
Identify whitespace across categories, markets, and client portfolios and turn those opportunities into actionable sales strategies.
Lead discovery with a strong understanding of the client’s business, marketing objectives, audience priorities, challenges, and KPIs.
Break down client and agency KPIs to identify the role RTS, Evo, and our capabilities can play in delivering against those goals.
Move beyond asset-led selling by developing customized, insight-driven solutions that connect client objectives to the right combination of IP, audience, platforms, and experiences.
Build compelling sales narratives that clearly articulate the strategic 'why,' the consumer opportunity, the activation idea, and the measurable business value.
Challenge traditional event sponsorship thinking and proactively bring clients ideas they may not have asked for but that solve a real marketing or business need.
Balance creativity with commercial discipline, ensuring recommendations are differentiated, executable, scalable, and aligned with client budgets.
Demonstrate a strong understanding of how to commercialize intellectual property and translate rights and assets into meaningful brand programs.
Develop integrated partnership programs spanning digital, social, content, media, experiential, creators, talent, hospitality, live events, and branded activations.
Understand the role of media, content, and experiential extensions in increasing the reach and value of a core sponsorship platform.
Identify opportunities to connect Evo with the broader RTS ecosystem to create larger, more strategic partnerships.
Work with internal teams to develop new commercial products, packages, and scalable offerings based on market demand and client needs.
Build trusted relationships with senior client and agency stakeholders and establish RTS as a strategic marketing partner, not simply an inventory provider.
Navigate complex agency and client structures, including brand teams, media agencies, creative agencies, experiential agencies, and sponsorship decision-makers.
Lead high-level presentations, strategic workshops, negotiations, and partnership discussions with confidence and credibility.
Maintain an informed point of view on the client’s category, competitive landscape, consumer trends, and business priorities.
Create long-term relationships that generate repeat business, renewals, upsells, and introductions across additional brands and business units.
Partner closely with Partnership Marketing, Strategy, Creative, Production, Operations, Finance, Legal, Talent, and other internal teams to develop strong and executable solutions.
Bring internal subject-matter experts into the sales process at the right moments while maintaining clear ownership of the client relationship and commercial opportunity.
Provide clear, thoughtful handoffs to Partnership Marketing following the close of a deal, including client objectives, KPIs, commitments, expectations, and renewal opportunities.
Share market intelligence, client feedback, category trends, and competitive insights to help evolve RTS’s commercial story and product offering.
Mentor junior team members and contribute to a collaborative, accountable, high-performance sales culture.
Maintain accurate pipeline management, forecasting, opportunity stages, and next steps within the company’s CRM.
Build thoughtful account plans for priority prospects and identify the stakeholders, timing, budgets, and business triggers required to advance opportunities.
Prioritize opportunities based on revenue potential, strategic fit, probability, and resource requirements.
Partner with leadership on pricing, packaging, deal structure, and negotiation strategy.
Use data, insights, and performance learnings to continuously improve the quality and effectiveness of the sales process.