Senior Director, Partnership Sales | Legends Global Partnerships

ASM Global•Los Angeles, CA

1d•$0 - $175,000•Hybrid

About The Position

The Senior Director of Partnership Sales will lead partnership sales strategy and execution for Legends Global Partnerships across entertainment venues in Long Beach and Ontario, California, with potential expansion to additional venues. Reporting to the VP of Managed Venues, this role is responsible for driving profitable revenue growth, building long-term sponsor relationships, and delivering against recurring net revenue goals through strategic business development and market-driven sales planning. This role supports a managed venues portfolio within Legends Global Partnerships, requiring coordination across venue stakeholders, partners, and internal teams to unlock partnership opportunities and grow revenue across multiple Southern California locations. Success in this role depends on balancing strategic planning, pipeline management, partner development, and market analysis in a dynamic live entertainment environment.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited four-year college or university.
Minimum of five years of experience in venue, property, or rights holder sponsorship sales, or an equivalent combination of education and experience.
Strong knowledge of sponsorship sales principles, practices, and terminology, with a demonstrated ability to drive results.
Excellent written and verbal communication skills, including strong presentation capabilities for internal and external audiences.
Proven ability to move opportunities through the full sales cycle, from prospecting and presentation to negotiation and close.
Ability to solve practical problems, navigate complex variables, and deliver thoughtful solutions for sponsor partners.
Proficiency with CRM systems and standard business software, including PowerPoint, Word, Excel, Outlook, and related office tools.
Strong organizational skills with the ability to prioritize work, meet deadlines, and produce accurate results in a fast-paced environment.
Ability to build and maintain effective working relationships with clients, agencies, internal stakeholders, and employees.
Demonstrated ability to work independently, exercise sound judgment, and remain flexible as priorities evolve.

Nice To Haves

Commercial leadership with a strong sense of ownership for revenue targets, pipeline health, and long-term partner value.
Strategic thinking grounded in market analysis, pricing discipline, and a clear understanding of sponsorship growth levers.
Relationship-driven leadership that builds trust across clients, agencies, venue partners, and internal teams.
Adaptability and resilience in a dynamic environment with changing priorities, multiple venues, and evolving business needs.

Responsibilities

Drive Sponsorship Revenue Growth: Establish and deliver on sales goals that increase profitability and annual recurring net revenues across the managed venue portfolio.
Develop new sponsorship accounts while maintaining and growing existing relationships to maximize revenue and partner satisfaction.
Lead opportunities from prospecting through presentation and closing, with a focus on long-term value creation.
Build and Execute Strategic Sales Plans: Develop and execute short- and long-range sales plans and programs that support sustained growth and revenue expansion.
Research, analyze, and monitor financial, technological, and demographic factors to identify and maximize market opportunities.
Recommend pricing strategies that position the sponsorship marketplace for profitable growth over the short, medium, and long term.
Lead Pipeline Management and Cross-Functional Execution: Prepare bi-weekly pipeline and sales projection reports to provide visibility into performance and opportunity development.
Use the company’s preferred CRM platform to identify target contacts, develop outreach strategies, and align solutions for prospective sponsors, private events, and premium seating opportunities.
Prepare and deliver compelling presentations internally and externally while partnering across stakeholders to support business development efforts.