Senior Director, Operations - Drybar

WellBiz Brands•Denver, CO

6d•Remote

About The Position

The Senior Director of Operations – Drybar is the senior operational leader responsible for driving franchisee performance, engagement, and operational excellence across the Drybar system. This role leads the Drybar Franchise Support function and serves as a strategic partner to franchise owners, internal support teams, and executive leadership to improve unit-level economics, operational consistency, and brand execution. This leader is responsible for managing and developing a team of operational support professionals, including Directors of Operations, Senior Managers, and Managers, while establishing a high-performance coaching culture focused on accountability, business growth, and franchisee partnership. The Senior Director of Operations – Drybar will oversee operational execution of key brand initiatives, support franchise owners in achieving revenue and profitability goals, and ensure alignment between the field and Support Center teams. This role also maintains a reduced portfolio of strategic multi-unit franchise owners, providing high-level business coaching and operational guidance. The ideal candidate is an experienced franchise operations leader with strong business acumen, coaching capability, organizational leadership skills, and the ability to influence franchise owners and cross-functional partners to drive results.

Requirements

Bachelor’s degree in Business, Operations, Management, or related field preferred.
7+ years of franchise operations, multi-unit leadership, or field support experience.
3+ years of experience leading and developing operational support teams.
Demonstrated experience coaching franchise owners or multi-unit operators on business performance and profitability.
Experience supporting beauty, wellness, retail, hospitality, or service-based franchise systems preferred.
Multi-unit operational leadership experience is strongly preferred
Proven leadership, coaching, and mentoring experience
Strong business and operational acumen with the ability to analyze performance metrics and identify opportunities for growth
Excellent communication and presentation skills, both written and verbal
The ability to prioritize, stay organized, and adapt quickly in a changing environment
Confidence in navigating difficult conversations and influencing others toward action
A collaborative, solutions-oriented mindset with high attention to detail
The ability to remain calm and effective under pressure and tight deadlines
Proficiency with Microsoft Office and general computer applications
Willingness to travel frequently (approximately 25–35%), including occasional evenings and weekends
Valid driver’s license and ability to be insured on rental vehicles
Ability to travel by car and air as needed
Personal credit card for travel expenses (weekly reimbursement provided)

Responsibilities

Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system.
Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience.
Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network.
Establish accountability, coaching standards, and operational alignment across the team.
Oversee operational execution of brand initiatives, programs, and strategic priorities.
Partner cross-functionally with internal teams to support successful project management and rollout execution.
Build strong relationships with franchise owners through consistent communication, visibility, and partnership.
Lead operational meetings, webinars, business reviews, and franchisee engagement forums.
Analyze business performance metrics and KPIs to identify opportunities and operational risks.
Drive continuous improvement initiatives that support franchisee success and operational scalability.
Maintain regular travel and field visibility across the Drybar system.
Participate in leadership meetings, strategic initiatives, and special projects as assigned.