Senior Director of Ticket Strategy, Operations & Technology

Indianapolis Colts•Indianapolis, IN

About The Position

The Indianapolis Colts are seeking an experienced strategic leader to oversee the organization’s ticketing infrastructure, technology ecosystem, operational governance, and business transformation initiatives. The Senior Director will develop and execute long-term ticketing technology adoption and utilization strategies, oversee ticketing platform strategy, manage vendor relationships, ensure operational scalability, and align ticketing operations with organizational revenue objectives. The role serves as the primary strategic liaison among Ticketing, Analytics & Digital Innovation (ADI), Technology, Finance, Stadium Operations, and external ticketing partners. The position owns ticketing strategy and platform governance, including relationships with primary and secondary ticketing partners and third-party technologies such as FEVO, Spinzo, and TicketManager. It also provides executive oversight of ticket manifest and inventory strategy, ticketing financial operations and compliance, and parking strategy and vendor relationships. The role partners across the organization to turn analytics and reporting into operational action plans and supports major event planning and execution. The position reports to the Vice President of Ticket Sales and Service and has the Senior Director of Ticket Operations as a direct report. The schedule must remain flexible and includes all home Colts games, other stadium events, and nights and weekends. Responsibilities and qualifications may change at any time with or without notice.

Requirements

  • 10+ years of ticketing, operations, technology, or sports business experience.
  • 5+ years of leadership experience.
  • Experience managing ticketing technology platforms and vendor relationships.
  • Experience leading major operational projects or platform migrations.
  • Strong project management, communication, and organizational skills.
  • Ability to lead cross-functional initiatives in a fast-paced environment.
  • Ability to work all home Colts games and other stadium events, including nights and weekends, with a flexible schedule.

Nice To Haves

  • Extensive Ticketmaster/Archtics experience preferred.

Responsibilities

  • Develop and execute the long-term ticketing strategy and technology roadmap.
  • Identify opportunities to improve operational efficiency, fan experience, ticket utilization, compliance, and revenue generation.
  • Lead ticketing transformation initiatives and organizational change management.
  • Evaluate emerging technologies and recommend future-state ticketing solutions.
  • Own the primary and secondary ticketing partner relationship and ticketing platform partnerships.
  • Oversee third-party ticketing technologies, including FEVO, Spinzo, TicketManager, and future platforms.
  • Lead future ticketing platform evaluations, contract negotiations, and migration initiatives.
  • Establish technology governance standards and operational requirements.
  • Partner with Technology and ADI on integrations and digital initiatives.
  • Serve as executive owner of Colts ticket manifest strategy and governance.
  • Oversee inventory management standards across season tickets, group tickets, premium seating, parking, and postseason events.
  • Ensure inventory structures support organizational sales and service objectives.
  • Partner with ADI to operationalize pricing and inventory strategies.
  • Serve as executive liaison for ticketing financial operations.
  • Oversee season ticket reconciliation processes.
  • Ensure compliance with payment processing standards and financial controls.
  • Maintain accountability for ticketing-related audit readiness and reporting.
  • Oversee parking strategy, governance, and vendor relationships.
  • Establish operational standards for parking inventory, reporting, and fulfillment.
  • Support major event planning and execution strategies.
  • Lead relationships with ticketing vendors and external partners.
  • Partner with Sales, Membership Services, Premium, Marketing, Stadium Operations, and Finance.
  • Collaborate with ADI to translate analytics and reporting insights into operational action plans.
  • Work all home Colts games and other stadium events, including nights and weekends, while maintaining a flexible schedule.
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