Senior Director of Sales
About The Position
The Senior Director of Sales is responsible for leading the overall sales function for Strategic Retail Partners across Convenience, Travel Center, and Retail channels. This role will define and execute the sales strategy, drive revenue growth, and ensure consistent performance across both customer management and new business development. This position will lead Sales Directors and Key Account teams, with full accountability for revenue delivery, forecasting accuracy, pipeline development, and organizational performance. The role will play a critical part in building a scalable, high-performing sales organization aligned with SRP’s long-term growth strategy.
Requirements
- 10+ years of progressive sales experience, including leadership of leaders
- Proven track record of delivering revenue growth and achieving sales targets
- Strong experience in both customer management and new business development
- Demonstrated success in organizational leadership, team development, and performance management
- Strong financial acumen, including pricing, margins, and P&L impact
- Experience with CRM platforms (Salesforce preferred) and sales analytics
- Excellent leadership, communication, and interpersonal skills
- Bachelor’s degree required
- Ability to travel 40-50%
Nice To Haves
- Experience within Convenience, Travel Center, Grocery, or related retail channels preferred
Responsibilities
- Develop and execute comprehensive sales strategies aligned with company growth objectives
- Own overall revenue performance, including budget attainment, forecasting accuracy, and pipeline health
- Establish clear KPIs, performance expectations, and accountability measures across the sales organization
- Lead annual sales planning, including budget development, customer targets, and growth initiatives
- Lead, coach, and develop a team of Sales Directors and Key Account leaders, building on the current structure outlined in the Director-level role
- Build and evolve the sales organizational structure to support scalability and long-term growth
- Drive a performance-based culture centered on accountability, execution, and results
- Identify talent gaps and lead recruiting, development, and succession planning efforts
- Oversee strategic relationships with SRP’s largest and most critical customers
- Guide teams in expanding existing business through program growth, category expansion, and improved execution
- Lead or support high-level customer engagements, including contract negotiations, RFPs, and business reviews
- Ensure consistent and effective communication across customer-facing teams
- Partner with Business Development leadership to drive new customer acquisition
- Ensure alignment between prospecting efforts and long-term strategic priorities
- Participate in key presentations, negotiations, and high-value pursuits
- Drive discipline in forecasting, pipeline management, and reporting through CRM tools (Salesforce)
- Improve sales processes, reporting cadence, and execution consistency across teams
- Monitor performance metrics and proactively address gaps or risks
- Ensure strong alignment between sales execution and company objectives
- Partner with Product and Marketing teams to align on innovation, category strategy, and go-to-market execution
- Collaborate with Finance on pricing strategy, margin optimization, and financial performance
- Work closely with Supply Chain and Operations to ensure execution meets customer expectations
Benefits
- Medical, dental, and vision insurance
- Company paid short term disability and life insurance
- Paid holidays and floating holidays
- Flexible PTO plan
- 401(k) with company match
- Tuition Reimbursement
- Employees paid weekly
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
