Senior Director of Marketing

Hiatus Day Spa Med Spa•Dallas, TX

8d•$125,000 - $140,000

About The Position

The Senior Director of Marketing is responsible for driving guest acquisition and accelerating growth across existing and new Hiatus locations. This role leads the execution of Hiatus' integrated marketing strategy, ensuring every marketing initiative translates into measurable business results. This leader oversees field marketing, digital marketing, monthly campaigns, and new spa opening strategies to consistently increase new guest acquisition, grow membership and Med Spa conversion, and successfully launch new locations. Success in this role is measured by business outcomes- not marketing activity. The ideal candidate is a highly analytical, results-driven leader with exceptional execution, develops high-performing teams, and continuously optimizes marketing performance through data, testing, and innovation.

Requirements

Highly analytical, results-driven leader with exceptional execution.
Develops high-performing teams.
Continuously optimizes marketing performance through data, testing, and innovation.
Experience leading digital marketing strategy across all acquisition channels.
Experience overseeing Website strategy and optimization, SEO, Paid search, Paid social, Organic social media, Email marketing, SMS marketing, CRM marketing automation.
Experience managing agency relationships and external marketing partners.
Experience overseeing guest acquisition and lifecycle marketing strategies.
Experience developing automated campaigns for new guest nurturing, membership conversion, membership churn prevention, Med Spa conversion, cross conversion, re-engagement, win-back campaigns, and referral initiatives.
Experience developing integrated monthly marketing campaigns.
Experience creating promotional calendars.
Experience developing and executing comprehensive marketing strategies for new spa openings.
Experience leading all phases of new location marketing, including pre-opening awareness campaigns, founding membership campaigns, community partnerships, influencer outreach, VIP events, grand opening events, local marketing activation, and first 90-day ramp strategy.
Experience building a scalable marketing organization that combines data-driven decision making, exceptional execution, and innovative thinking.

Nice To Haves

Partner closely with Operations to ensure marketing strategies support the needs of each spa and local market.
Develop and lead Field Marketing Managers across the Dallas, Houston, and San Antonio markets.
Build scalable local marketing strategies that drive awareness, traffic, and membership growth.
Ensure each FMM executes consistent, high-impact community marketing initiatives, and support Spa Managers with local marketing strategies that increase guest acquisition and community engagement including Local partnerships, Community events, Influencer relationships, Corporate wellness partnerships, Local public relations, Spa-specific marketing initiatives, Grand opening execution.
Continuously improve digital performance through testing, analytics, audience segmentation, and optimization.
Continuously improve automation performance while creating seamless guest communication throughout the guest journey.
Ensure campaigns are executed consistently across all channels.
Ensure every new location opens with strong brand awareness, achieves founding membership goals, and reaches visit and revenue target projections.

Responsibilities

Develop and lead a high-performing digital and field marketing team.
Create clear goals, accountability, and performance expectations across the team.
Foster a culture of innovation, collaboration, speed, ownership, and continuous improvement.
Monitor key performance metrics and continuously optimize marketing effectiveness, efficiency, and profitability.
Partner closely with Operations to ensure marketing strategies support the needs of each spa and local market.
Develop and lead Field Marketing Managers across the Dallas, Houston, and San Antonio markets.
Build scalable local marketing strategies that drive awareness, traffic, and membership growth.
Ensure each FMM executes consistent, high-impact community marketing initiatives, and support Spa Managers with local marketing strategies that increase guest acquisition and community engagement including Local partnerships, Community events, Influencer relationships, Corporate wellness partnerships, Local public relations, Spa-specific marketing initiatives, Grand opening execution.
Lead the company's digital marketing strategy across all acquisition channels.
Oversee Website strategy and optimization, SEO, Paid search, Paid social, Organic social media, Email marketing, SMS marketing, CRM marketing automation
Continuously improve digital performance through testing, analytics, audience segmentation, and optimization.
Manage agency relationships and external marketing partners to ensure exceptional execution and measurable results.
Oversee guest acquisition and lifecycle marketing strategies that move guests from first visit through membership and Med Spa engagement.
Develop automated campaigns that support: New guest nurturing, Membership conversion, Membership churn prevention, Med Spa conversion, Cross conversion, Re-engagement, Win-back campaigns, Referral initiatives
Continuously improve automation performance while creating seamless guest communication throughout the guest journey.
Develop integrated monthly marketing campaigns that capitalize on holidays, seasonal trends, and key business opportunities.
Create promotional calendars that support revenue goals while maintaining the integrity of the Hiatus brand.
Ensure campaigns are executed consistently across all channels.
Develop and execute comprehensive marketing strategies for every new spa opening.
Lead all phases of new location marketing, including: Pre-opening awareness campaigns, Founding Membership campaigns, Community partnerships, Influencer outreach, VIP events, Grand opening events, Local marketing activation, First 90-day ramp strategy.
Ensure every new location opens with strong brand awareness, achieves founding membership goals, and reaches visit and revenue target projections.