Senior Director of Marketing & Experience
About The Position
The Senior Director of Marketing & Experience is responsible for advancing BGCNCIL’s visibility, community relationships, and revenue growth through an integrated marketing, partnership, and experience strategy. This role ensures the organization attracts and engages more youth and families, builds a strong, visible, and trusted brand across all communities served, secures and strengthens corporate and community partnerships, and creates compelling experiences that deepen engagement and inspire long-term support. This is a high-impact growth leadership role focused on expanding BGCNCIL’s reach, influence, and resources in direct support of Moonshot 100. The Senior Director of Marketing & Experience serves as a cross-functional advancement leader, strengthening the organization’s visibility, storytelling, communications, event strategy, and engagement infrastructure to support the success of both advancement and operations teams. This role provides the marketing, messaging, storytelling, campaign, event, recognition, and engagement support needed to help other functions build stronger relationships, communicate impact more effectively, and deepen stakeholder involvement. The role ensures BGCNCIL presents a consistent, compelling, coordinated, and mission-centered message across all external audiences. Fundraising leaders own relationship management, donor strategy, asks, and revenue outcomes. The Senior Director of Marketing & Experience owns the stories, materials, visibility, experiences, and engagement strategies that help strengthen and grow those relationships.
Requirements
- 7–10+ years of experience in marketing, partnerships, business development, or related leadership roles
- Proven success building and managing external relationships and strategic partnerships
- Experience leading events or experiences that drive engagement and/or revenue
- Demonstrated ability to develop and execute strategic initiatives
- Cultural Alignment – BLUE Values (Believe, Learn, Unite, Elevate)
- Humble, Hungry, Smart qualities (Ideal Team Player)
- Strategic planning and execution
- Partnership development and relationship management
- Brand storytelling and messaging
- Event strategy and execution
- Data analysis and performance tracking
- Strong communication and project management skills
Nice To Haves
- Experience in nonprofit or mission-driven organizations
- Experience scaling a brand across multiple communities or markets
- Corporate partnership development or sponsorship experience
- Familiarity with youth development, education, or workforce development programming
Responsibilities
- Develop and execute a unified marketing strategy aligned with organizational growth goals
- Maintain brand standards, messaging, and visual consistency
- Oversee all marketing and communication channels, including social media, Website management, Email marketing, print, and promotional materials
- Proactively promote organizational successes, impact stories, and community engagement
- Build and manage a strong pipeline of strategic partnerships, including community organizations, schools, local stakeholders, and corporate partners
- Develop partnership opportunities connected to workforce development, program sponsorships, community engagement initiatives, and operational and community events
- Collaborate with Development leadership to align partnerships with revenue and engagement strategies
- Lead the design and execution of strategic experiences and events, including Gala events (2027 and beyond), donor cultivation events, and community-facing experiences
- Ensure each experience communicates a compelling mission-centered story, creates emotional connection to the organization’s impact, and encourages deeper engagement and long-term support
- Build scalable systems for capturing and sharing impact stories that support donor engagement, corporate relations, operations, enrollment growth, events, board engagement, and community visibility
- Produce high-quality and consistent written, photo, and video content
- Translate program outcomes into compelling narratives and messaging
- Partner with Operations to effectively market programs and services
- Develop targeted campaigns for new program launches, under-enrolled sites, new market expansion opportunities, and general enrollment and community outreach efforts
- Track and report on key performance indicators, including event ROI, enrollment leads and conversions, and engagement and visibility metrics
- Use data and analytics to continuously refine marketing and engagement strategies
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
