Senior Director of Marketing & Entertainment

Kewadin Casinos • Sault Ste. Marie, MI

5d

About The Position

POSITION SUMMARY: The Senior Director is responsible for developing, implementing, and overseeing strategic marketing, advertising, public relations, and player development initiatives that drive revenue growth for all Kewadin Casino locations, and directly reports to the Kewadin CEO and indirectly to the Kewadin CFO. This role ensures the casino's brand presence, promotions, and customer engagement strategies align with organizational goals, regulatory requirements, and market demands. The Senior Director leads a cross-functional team to support guest acquisition, retention, and loyalty, maximizing gaming and non-gaming performance. ESSENTIAL FUNCTIONS: (includes, but is not limited to, the following) STRATEGIC LEADERSHIP & PLANNING Develop and execute the casino's comprehensive marketing and sales strategy, including digital marketing, promotions, advertising, media planning, loyalty programs, and VIP engagement. Conduct market analysis to identify trends, competition, and customer behavior to inform strategic decisions. Establish annual marketing budget; monitor performance, ROI, and cost-effectiveness of initiatives. Ensure all marketing activities comply with Class III gaming regulations, tribal, state, federal requirements, and internal policies. MARKETING & BRAND MANAGEMENT Oversee brand strategy, creative development, and consistent messaging across all platforms. Manage traditional and digital marketing channels, including social media, email marketing, website content, and system/software campaigns (this can be listed). Direct the creation and execution of casino promotions, special events, entertainment programming, and community engagement initiatives. Evaluate marketing analytics and KPIs to guide decision-making and optimize campaign performance. PLAYER DEVELOPMENT Supervise Player Development and the rewards/loyalty program(s). Drive strategies to increase guest visitation, loyalty tier utilization, and VIP revenue performance. Ensure high-quality guest experiences through personalized outreach and service standards. LEADERSHIP AND TEAM DEVELOPMENT Manage, mentor, and evaluate staff across marketing, player development, entertainment, and PR. Promote a collaborative, customer-focused culture within the department. Develop employee training, performance plans, and succession strategies to support operational excellence. ADDITIONAL RESPONSIBILITIES: (includes, but is not limited to, the following) All other job duties as assigned by the Chief Executive Officer. CONTACTS: Immediate peers, peers in other departments, immediate supervisor/manager, managers in other departments, Executives, Board of Directors, customers, and outside vendor/service providers. Chief Executive Officer, Casino Managers, Hotel, Gaming Department, Chief Financial Officer, Food and Beverage Director, and all other Casino personnel necessary to complete the job. PHYSICAL REQUIREMENTS: Confirm - Position sedentary, primarily sitting/lifting a maximum of 10 pounds. Physical factors include frequent standing, walking, kneeling, bending, lifting, and sitting, use of hearing, color vision, driving, typing, and listening, and occasional use of near/midrange/far vision. Working conditions include constant exposure to air quality, frequent exposure to wet/humidity, and occasional exposure to weather; a general office environment. Potential hazards include frequent computer use.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field required.
• A minimum of 7 years of marketing in a cross-functional role and/or casino operations in a senior management role is required.
• Must have a valid driver's license and comply with the annual review process thereof to meet insurability standards as set by the Sault Tribe Insurance Department.
• Must have a criminal background investigation completed under the guidelines of the National Indian Gaming Commission.
• Knowledge in various computer programs, including Microsoft Office, preferred.
• Excellent oral and written communication skills required.
• Excellent leadership and motivation skills required.
• Excellent organization and planning skills required.
• Budget and mathematical skills required.
• Ability to communicate with team members and customers.
• Must have the ability to work flexible shifts and days of the week, including holidays.

Nice To Haves

• Master's Degree is preferred.
• Class III casino experience is strongly preferred.
• A general understanding of casino database systems is preferred.
• Native American preferred.

Responsibilities

• Develop and execute the casino's comprehensive marketing and sales strategy, including digital marketing, promotions, advertising, media planning, loyalty programs, and VIP engagement.
• Conduct market analysis to identify trends, competition, and customer behavior to inform strategic decisions.
• Establish annual marketing budget; monitor performance, ROI, and cost-effectiveness of initiatives.
• Ensure all marketing activities comply with Class III gaming regulations, tribal, state, federal requirements, and internal policies.
• Oversee brand strategy, creative development, and consistent messaging across all platforms.
• Manage traditional and digital marketing channels, including social media, email marketing, website content, and system/software campaigns (this can be listed).
• Direct the creation and execution of casino promotions, special events, entertainment programming, and community engagement initiatives.
• Evaluate marketing analytics and KPIs to guide decision-making and optimize campaign performance.
• Supervise Player Development and the rewards/loyalty program(s).
• Drive strategies to increase guest visitation, loyalty tier utilization, and VIP revenue performance.
• Ensure high-quality guest experiences through personalized outreach and service standards.
• Manage, mentor, and evaluate staff across marketing, player development, entertainment, and PR.
• Promote a collaborative, customer-focused culture within the department.
• Develop employee training, performance plans, and succession strategies to support operational excellence.
• All other job duties as assigned by the Chief Executive Officer.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager