Senior Director of Integrated Marketing Program - IT

ServiceNow•Santa Clara, CA

7h•$220,300 - $396,500•Hybrid

About The Position

ServiceNow IT solutions represent our largest, most complex buying group opportunity. IT leaders — from CIOs to infrastructure owners to security architects — are being asked to simultaneously modernize legacy environments, adopt AI, and prove ROI on every dollar. This is the program that has to cut through. As Senior Director of Integrated Marketing for IT, you will own the global program strategy that moves IT buying groups from awareness to committed customers. You will lead a dedicated cross-functional team, partner with regional campaign teams across AMS, EMEA, and APAC, and operate as a strategic peer to product marketing, field leadership, and our global agency partners.

Requirements

15+ years of experience in marketing, integrated marketing, campaign management, or related roles within an IT B2B SaaS or technology environment.
Proven track record designing and executing complex, multi-stakeholder programs at scale, with specific pipeline outcomes you can speak to
Experience leading cross-functional teams without direct authority over all contributors — you get things done through influence and clarity, not just org structure
Strong budget management skills; you treat program investment with P&L discipline
Data-driven decision-maker who can move from performance data to action quickly
Direct communicator who writes a brief your team doesn't have to re-interpret and makes decisions when things are ambiguous rather than waiting for consensus
Genuine curiosity about AI — you experiment with it in your own work, stay current on what's changing in the landscape, and help your team use it to move faster without sacrificing quality

Responsibilities

Develop and own the global IT program strategy, mapping the full buying group across all stages of the buyer journey — from problem awareness through technical validation, business value alignment, and final commitment
Identify and close content and experience gaps before commissioning new work; quality of coverage matters more than volume of output
Maintain the IT messaging architecture, ensuring all programs reflect genuine understanding of how enterprise IT organizations evaluate, procure, and champion technology decisions
Manage a program budget with clear investment rationale and measurable return
Lead a dedicated integrated marketing team including campaign management, content strategy, audience planning, and program operations
Serve as the primary coordination point for creative, product marketing, and paid media partners embedded in your program
Partner actively with regional campaign leads to ensure global programs are locally executable without losing coherence or quality
Drive shared clarity on priorities across a wide set of stakeholders — brand, demand generation, field marketing, and GTM leadership
Set and own program KPIs across the full buyer journey — not just volume metrics — including buying group engagement, opportunity stage progression, executive stakeholder coverage, and marketing-influenced pipeline
Report regularly to senior marketing and GTM leadership with clear performance insights and optimization recommendations
Identify when programs aren't working and make decisive calls to redirect investment
Partner with content strategy and creative leadership to ensure every buyer touchpoint is connected, on-brief, and clearly mapped to a specific buyer question
Act as the quality gatekeeper: push back on work that is generic, off-brand, or missing a clear next step for the buyer
Ensure IT-specific content reflects the sophistication of the audience — these are experienced technical and business leaders who can spot superficial messaging immediately