Senior Director of Digital Communications

Vanderbilt University•Nashville, TN

11d•Hybrid

About The Position

The Senior Director of Digital Communications serves as a key leader within Vanderbilt University’s Development and Alumni Relations (DAR), responsible for advancing a unified, strategic, and donor-centered communications approach within the digital space (email, web, social media). This new strategic role partners closely with internal DAR teams and the university’s Division of Communications and Marketing (MarComm) to lead the development and execution of integrated digital marketing campaigns, including DAR’s efforts in the university’s Salesforce Marketing Cloud platform. The Senior Director will guide digital strategy, lead policy and procedures development, manage priorities and resources, and ensure consistency and excellence in this space. This role combines technical expertise with marketing strategy to optimize community engagement, drive philanthropy, and enhance overall marketing effectiveness. Development and Alumni Relations (DAR) secures the philanthropic and volunteer support required to advance Vanderbilt University’s mission. DAR leads the identification, cultivation, solicitation, and stewardship of individuals and organizations whose goals align with Vanderbilt’s strategic priorities. DAR strengthens lifelong engagement among alumni, families, donors, and partners. You can find more information here: https://www.vanderbilt.edu/dar/

Requirements

Bachelor’s degree, or the equivalent, is required.
8 years of relevant experience, or the equivalent, is required
5+ years in digital marketing, marketing automation, or MarTech environments
3+ years of hands-on experience with Salesforce Marketing Cloud (required) including serving as a Marketing Cloud administrator; priority to candidates that have implemented new Marketing Cloud systems, processes, and strategies in a department or organization
Proficiency with marketing automation platforms, email marketing, and CRM systems
Experience in branding and brand management to ensure consistency of visual identity and message
Knowledge of SEO/SEM best practices
Experience with content management systems (CRM) for website management
Strong collaboration skills demonstrated across multiple departments/areas of an organization
Demonstrated ability to lead change and influence partners
Ability to interface with and manage external vendors or agencies
Strong ability to analyze data, interpret metrics, and generate insights
Excellent written and verbal communication skills for both technical and non-technical audiences
Proven ability to manage multiple priorities, build collaborative partnerships, and work effectively across complex organizations.
Strong project management skills, including experience developing briefs, managing workflows, and aligning resources to strategic goals.

Nice To Haves

Salesforce Marketing Cloud Consultant certification or equivalent
Experience with additional Salesforce products (Sales Cloud, Service Cloud, Data Cloud) preferred
Knowledge of HTML/CSS and basic SQL
Experience with marketing analytics tools (Google Analytics, Tableau, Looker)

Responsibilities

Lead DAR’s implementation of Marketing Cloud usage, including assessing technology needs, defining policies and building out processes in collaboration with DAR, IT, and MarComm partners to meet department objectives and community engagement goals
Develop a comprehensive digital marketing strategy for DAR
Design, implement, and optimize multi-channel marketing campaigns (email, social media, web)
Create sophisticated marketing automation workflows to build journeys and improve community lifecycle management
Plan strategic and comprehensive long-term digital marketing initiatives
In collaboration with DAR’s data team, develop advanced audience segments and targeting strategies based on available data and behavior analysis
In collaboration with DAR’s creative team, build and maintain the brand for DAR’s digital presence
Build and maintain a comprehensive calendar of DAR’s digital communications efforts
Monitor, analyze, and report on campaign performance metrics; provide actionable insights and recommendations
Ensure maximum utilization of Marketing Cloud features and functionality; identify and implement platform improvements
Mentor team members and provide guidance on platform best practices
Manage integrations between Marketing Cloud and the department’s Salesforce CRM in partnership with internal DAR teams
Ensure all campaigns comply with GDPR, CCPA, CAN-SPAM, and other regulatory requirements
In partnership with the associate director of digital communications, build and maintain DAR’s web properties
Contribute to a culture of collaboration, innovation, and continuous improvement within DARComm, across the broader advancement enterprise, and across the university, including with MarComm partners
Perform other duties and responsibilities as assigned