Director, Digital Strategy, Communications

Vera Institute of Justice•New York, NY

12h•$140,000 - $150,000•Hybrid

About The Position

The Digital Strategy Director is responsible for conceiving, developing, managing, and executing Vera’s digital engagement and digital advocacy strategy, and managing content across digital channels, from Vera’s website to social media platforms and email. The Digital Strategy Director supervises a team that uses Vera’s digital presence to advance Vera’s mission and goals, by planning and executing campaigns to grow Vera’s audience strategically, distributing our message efficiently, measuring and tracking the impact of communications efforts, and deploying best-in-class techniques and tactics. They develop and manage Vera’s in-house digital capacity, including social media management and content creation, digital marketing, web design and development, and digital content planning and production.

Requirements

Advanced degree and 10+ years of relevant experiences. In lieu of degree requirement, applicable work or life experience may be considered
10+ years of experience leading digital advocacy and campaigns
Strong digital storytelling and editing skills
Fluency with digital advocacy tools including Meta, YouTube, TikTok, Quorum, and Google Analytics
Proficiency with Microsoft Office Suite
Fluency with web content management tools and social media management tools
Proficiency with Raiser’s Edge
Fluency with digital creative and design tools, including web design, UX, and other visual design applications
Familiarity with video production and editing, both process and content
Microsoft Office Suite
Raiser’s Edge and Engaging Networks
Adobe Creative Cloud

Responsibilities

Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS
Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results
Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives
Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams
Translate Vera’s work into compelling, accessible digital content and advocacy actions
Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement
Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs
Create, maintain, and expand messaging to reach and engage target audiences
Coordinate breaking news and rapid response for digital channels
Oversee Vera’s website engagement strategy, including managing relationships with external vendors overseeing website strategist and developers
Strengthen Vera’s discoverability across search (SEO) and AI generated responses (GEO)
Oversee strategy for Vera’s paid marketing efforts on digital channels, including managing external vendors, budgets and spending, and media planning
Manage staff and outside consultants while fostering a collaborative work culture and mutual accountability
Effectively partner and collaborate with Communications leadership and other departments across Vera
Monitor performance metrics, track campaign return on investment, and apply data-driven insights to bolster digital efforts
Identify new technology and AI tools to help drive innovation