Senior Director of Demand Generation

LucidLink

7d

About The Position

LucidLink is hiring a Senior Director of Demand Generation to lead and scale our go-to-market efforts in the US and EMEA. This is a critical role within the Marketing Organization and requires past experience in highly competitive, B2B SaaS environments. The ideal candidate will be able to optimize existing Demand Gen infrastructure and launch brand new strategies for converting leads.
Put simply: the mission of the Sr. Director of Demand Generation is to grow qualified sales pipeline and scale LucidLink’s global revenue engine.
LucidLink is a global organization with teams in the UK and Bulgaria. Success in this role will require time zone flexibility and occasional travel (10-20%).
Key outcomes in the first 12-18 months on the job:
Materially improve the efficiency of our go-to-market motion across all buyer personas
Coach and mentor a high performing team with integrity and transparency
Manage the Demand Generation budget to ensure maximum return on investment without overages
Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions

Requirements

• Significant experience in B2B demand gen with success in high-growth SaaS and technology markets. This includes:
• A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles
• Understanding of LucidLink’s ICPs and buyer personas in IT and Marketing
• Ability to build and lead high-performing teams up to 10 direct reports and managing managers
• Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs.
• Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more.
• Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution
• Good steward of LucidLink resources with regard to campaigns, events, agencies, etc
• Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc

Nice To Haves

• Degree in Marketing or Business Administration
• Prior experience with cloud, file sharing, or collaboration technologies
• Experience in a growth-stage start-up ($50M+ in ARR)

Benefits

• flexible PTO
• a competitive salary
• stock options
• full health coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees