Senior Director, Demand Generation

Seismic

1d

About The Position

The Senior Director of Global Demand Center will be responsible for driving global customer growth for Seismic. The right leader will be responsible for developing a modern and best in class global demand generation strategy and accelerating revenue growth for both new and existing customers.
As a senior, strategic, hands-on leader, you’ll partner with other leaders and stakeholders across Seismic to build integrated, highly targeted campaigns and programs that drive customer acquisition, retention, and expansion. You will work cross functionally with Product Marketing, Field Marketing, Partner Marketing, Brand and Events, Sales and Customer Success to drive highly measurable ROI on investments. You’ll also navigate unforeseen obstacles gracefully in a fast-paced and rapidly changing environment.
This role will report directly to the VP of Growth Marketing and is a highly visible leadership role within the Seismic organization which will have a significant impact on the long-term, profitable growth of the business.
WHAT WE’RE LOOKING FOR:
The ideal candidate has a proven track record of running high performing and innovative teams with a penchant for execution. They will be experts in targeting, acquiring, and nurturing prospects through the funnel and converting that into pipeline and closed business. The Senior Director of Global Demand will develop and enhance capabilities in our Global Demand Center, made up of a team that consists of results oriented B2B marketing professionals with a strong mentality and desire to win in our market. This team understand our ideal customer profile, how to attract, engage and convert key buyers, create content and other campaign touchpoints. The demand generation team members share a few common traits: they are smart, analytical, creative problem solvers, self-motivated, and passionate about growing the Seismic business.

Requirements

• Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing.
• At least 8 years’ experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company.
• Five or more years of b-to-b digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication.
• AI-forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains.
• Expertise in ABM and the entire ABM and enterprise Marketing tech stack.
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs.
• Ability to tie marketing investment & performance to sales pipeline results.
• Strong understanding of segmentation and the programs that work best for each
• Strong operational rhythm - clearly and frequently communicates priorities and results.
• Experience in organizations with a complex, strategic sale where best practices AND technology define a customer’s success.
• Clear communicator who gives confidence at the executive and team level, with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
• A team player that strives to win, who builds cross-functional relationships and puts ‘we’ in front of ‘me’ and who is committed to building a high performing and engaged global demand team that works across key marketing functions
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• History of budget management.
• Willingness to travel.

Responsibilities

• Lead a best-in-class global demand generation organization
• Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing.
• Develop and execute the Global Demand Generation strategy that is closely aligned with sales and business needs
• Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, lifecycle marketing, video, webinars, direct mail, and more.
• Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend
• Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
• Align closely with Regional Marketing to develop and execute an effective Account-Based Marketing (ABM) strategy, specifically scaled growth ABM
• Evaluate, select and manage outside vendors and AI tools that contribute to demand creation programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees