Senior Director, Demand Generation

ProShop ERP

3h • $170,000 - $225,000 • Remote

About The Position

ProShop is hiring a Senior Director of Demand Generation to build and scale a predictable, high-performance pipeline engine.

Machine Shops that we serve are undergoing a massive transformation. Shops that once relied on tribal knowledge and heroics are now adopting modern systems that bring structure, visibility, and operational control to their businesses. They improve their throughput, efficiency, profit, and revenue, and they are better prepared for the regulatory environment that is having an effect on many of their businesses. ProShop sits at the center of this shift.

As demand accelerates, we’re entering the next phase of growth, and we’re looking for a demand generation leader to help build the engine that fuels it.

This leader will own demand generation across inbound, outbound support, account-based programs, digital acquisition, events, and lifecycle marketing — and be accountable for delivering predictable pipeline and revenue outcomes that scale.
You will lead a team responsible for digital, campaigns, and ABM while partnering closely with Sales and Product Marketing to drive efficient, scalable growth.

This role reports to the CMO and directly impacts company revenue performance. This is a builder role that is ideal for someone who enjoys turning strategy into execution and building repeatable, high-performing growth systems.

Requirements

• Proven experience scaling pipeline in B2B SaaS demand gen leadership roles. Ideal candidate has experience scaling businesses from $10M-$50M+.
• Deep expertise across digital, ABM, lifecycle, and performance marketing
• Strong analytical and revenue mindset
• Comfortable operating in high-growth, scale-stage environments
• Always curious, always looking to test and learn
• Experience using AI to scale and make demand gen more efficient
• Player/coach capable of both strategy and execution

Responsibilities

• Own demand generation strategy and execution across inbound, digital, ABM, lifecycle, and events to deliver predictable pipeline and revenue.
• Translate company revenue targets into measurable pipeline programs and channel investments.
• Source pipeline and revenue and drive performance based on quality, velocity, and efficiency by leading always-on demand programs across: Paid search & paid social AI, SEO, and organic growth Website and conversion rate optimization Intent capture and funnel acceleration
• Lead 1:1, 1:few, and 1:many ABM programs aligned to ICP and target account strategy.
• Partner with pods to deliver coordinated plays that activate buying groups and drive opportunity creation.
• Build and optimize lifecycle programs that move buyers from awareness through opportunity.
• Deliver persona- and stage-specific messaging that accelerates deal progression and improves conversion rates.
• Own pipeline performance from field events, partner events, and company-hosted experiences, ensuring events tie directly to revenue outcomes.
• Own demand generation budget allocation and continuously optimize spend for maximum pipeline and revenue impact.
• Lead and develop demand generation team members across digital and ABM functions.
• Establish operating rhythms, goals, and performance standards that create a high-output, accountable team culture.
• Own demand analytics, attribution, dashboards, and funnel performance insights.
• Drive adoption of AI and automation tools to improve targeting, campaign efficiency, and pipeline performance.

Benefits

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed