Director of Demand Generation

GoTu•Miami, FL

About The Position

The Director of Demand Generation is the senior owner of office-side pipeline creation and revenue acceleration. This role is responsible for building and scaling multi-channel demand programs that drive qualified office acquisition, activation, and long-term revenue growth. You will design and operate an integrated demand engine across paid media, SEO, ABM, lifecycle, and sales partnership, while obsessing over CAC efficiency, attribution clarity, and downstream revenue impact. This role is ideal for a B2B growth leader who thrives in complex funnels, understands sales-marketing alignment, and brings rigor to demand strategy in a marketplace or SaaS environment.

Requirements

8-12+ years in B2B demand generation or growth leadership
Experience in B2B SaaS, healthcare, or marketplace businesses
Proven ability to design and run integrated, multi-channel demand engines
Deep understanding of attribution, analytics, and funnel economics
Strong partnership mindset with Sales, RevOps, and Finance
ROI-obsessed, strategic, and comfortable operating at scale

Responsibilities

Own office-side pipeline creation from lead generation through activation and revenue
Build and scale integrated demand programs across Google Ads, SEO, ABM, lifecycle, and partnerships
Optimize CAC, conversion rates, and payback period through testing and funnel optimization
Partner closely with Sales and RevOps to improve lead quality, handoff, and activation velocity
Develop attribution frameworks and reporting that connect spend to revenue outcomes
Segment demand strategies by office type, geography, and maturity
Lead experimentation on new channels, offers, and messaging strategies
Forecast pipeline impact and support revenue planning with leadership
Own office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV

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