Director of Demand Generation

CodeRabbit • San Francisco, CA

18d

About The Position

We’re looking for a Head of Demand Generation who can build a predictable pipeline and self-serve revenue engine for our developer-first product. You will own the full demand system across acquisition, conversion, lifecycle, and revenue outcomes.
You will lead strategy and execution, then scale the machine by hiring and coaching a small, high-output team. You should be comfortable being hands-on with tooling and workflows, including list building, enrichment, and orchestration using tools like Clay.
You’ll partner closely with Product Marketing, Product, Sales, RevOps, and Design to turn technical value into activation, expansion, and revenue.

Requirements

• 7–12+ years in Demand Gen, Growth Marketing, or Revenue Marketing for B2B SaaS, ideally developer tools or technical products.
• Proven ownership of a number: pipeline, revenue, PQLs, activation, expansion, CAC efficiency.
• Strong channel depth across paid search, paid social, retargeting, SEO, and landing page optimization.
• Strong experimentation mindset with a track record of running high-velocity A/B tests across ads, audiences, creative, and landing pages.
• Comfortable with PLG mechanics: activation, retention, expansion, product signals, and PQL design.
• Hands-on experience building and supervising Clay workflows for enrichment, scoring, personalization, and routing. You know how to avoid spam and protect deliverability.
• Working knowledge of CRM and automation systems like HubSpot or Salesforce, plus analytics tools like GA4, Amplitude, Segment, Looker, or similar.
• Strong written communication and copy instincts for engineering audiences.
• Operator mindset, high standards, fast execution, comfortable in an early-stage environment.

Responsibilities

• Demand Strategy and Targets: Own marketing-sourced outcomes across PQLs, self-serve revenue, and sales-assisted pipeline. Deliver on quarterly targets, forecasts, and budget allocation.
• Campaign Leadership: Build and run integrated campaigns across core use cases, segments, and personas. Align messaging, offers, and conversion paths with PMM, Content.
• Channel Ownership: Own performance across paid search, paid social, retargeting, SEO, and partner co-marketing. Scale what works, aggressively!
• Funnel and CRO: Drive conversion from click to signup or install to activation to expansion. Own landing page strategy, experimentation cadence, and conversion improvements.
• Lifecycle and PLG Motions: Partner with Product and Growth to define activation events and PQL thresholds. Build lifecycle programs that improve time-to-value, retention, and expansion.
• Clay and Modern Outbound Workflows: Design and supervise enrichment and orchestration workflows using Clay, including account list building, scoring, personalization variables, and routing into CRM with guardrails.
• Measurement and Reporting: Define clean stage definitions and dashboards. Partner with RevOps to ensure attribution, UTMs, event tracking, and pipeline reporting are trustworthy and decision-grade.
• Team and Operating Rhythm: Hire, coach, and run a tight weekly operating cadence. Build repeatable playbooks, creative testing processes, and channel standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed