Director of Demand Generation

GoTu•Miami, FL

10d•Hybrid

About The Position

We’re looking for a Director of Demand Generation to serve as the senior owner of office-side pipeline creation and revenue acceleration. This isn’t a campaign manager role. This is a systems builder who will design, own, and scale the growth engine that drives qualified office acquisition, activation, and long-term revenue across GoTu’s marketplace. You’ll own the full funnel from lead generation through activation and revenue realization, build the lifecycle architecture, and create the connective tissue between marketing programs, sales handoffs, and revenue outcomes. You’ll manage vendor relationships, take ownership of key KPIs, and lead experimentation across channels and tools; including AI-powered workflows to unlock incremental growth. This role reports directly to the VP of Marketing and will play a central part in making marketing a measurable, indispensable driver of office growth.

Requirements

4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadership
Proven track record of personally owning and growing pipeline, not just supporting it
Deep understanding of full-funnel economics, attribution models, and lifecycle management
Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships
Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools
Demonstrated vendor management skills with the interpersonal ability to hold partners accountable
Experience building and leading teams in fast-paced, high-growth environments
Strong partnership mindset with Sales, Revenue Operations, and Finance
Bachelor’s Degree or equivalent experience

Nice To Haves

Experience in marketplace or two-sided platform businesses
Dental or healthcare industry background
ABM program ownership and execution experience
People management experience

Responsibilities

Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
Lead channel diversification efforts to reduce reliance on any single source of growth
Forecast pipeline impact and support revenue planning in partnership with executive leadership
Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV