Director of Demand Generation

Berry Law Firm

8d • Remote

About The Position

The Director of Demand Generation is the frontline performance leader of Berry Law’s growth engine. This role commands paid and organic acquisition channels—including SEO, PPC, and analytics—ensuring total channel superiority and measurable efficiency.

This position owns cost per hire (CPH) and acquisition efficiency across marketing channels. The Director of Demand Generation ensures that traffic, leads, and intake outcomes are aligned, optimized, and disciplined. They operate at the intersection of marketing performance and intake conversion—closing the internal loop to eliminate lead waste and maximize funnel velocity. This is a performance-driven leadership role with full accountability for acquisition results.

Requirements

• Experience: 8–12+ years of experience in demand generation, growth marketing, or performance marketing leadership.
• Track Record: Proven success managing PPC and SEO strategies with measurable revenue outcomes. Strong experience in regulated or high-intent industries preferred (legal, healthcare, financial services).
• Platform Expertise: Deep technical proficiency in Google Ads, GA4, Google Tag Manager, and Search Console.
• Analytics & Data Skills: Experience working with BI tools (DOMO or similar) and attribution modeling. Strong understanding of funnel analytics and performance optimization. Familiarity with intake or sales conversion processes preferred.

Responsibilities

• Lead and optimize all paid search (PPC) initiatives, including budget strategy, bidding models, keyword architecture, and performance testing.
• Oversee organic growth strategy, including SEO roadmap, technical performance, and content alignment.
• Ensure coordination between paid and organic channels to maximize search dominance.
• Continuously evaluate competitive landscape and adjust strategy to maintain superiority.
• Own and report on cost per hire (CPH) and channel-level efficiency metrics.
• Identify areas of spend inefficiency and reallocate resources accordingly.
• Drive continuous testing and optimization to reduce acquisition costs without sacrificing quality.
• Partner with the Marketing Data & Technology Analyst to ensure clean attribution and channel visibility.
• Establish channel KPIs and reporting cadences tied to executive dashboards.
• Monitor conversion rates across key funnel stages to identify friction or breakdowns.
• Work directly with Intake leadership to eliminate lead waste and improve qualification standards.
• Identify breakdowns between lead generation and intake conversion.
• Implement process improvements to ensure demand generation supports real revenue outcomes—not vanity metrics.
• Enforce clear definitions of qualified leads, consultations, and hires.
• Monitor competitor activity across paid and organic channels.
• Adjust strategy to defend and expand Berry Law’s share of search visibility.
• Ensure messaging and channel presence reinforce authority and trust—particularly within Veteran audiences.

Benefits

• Comprehensive health insurance (medical, dental, vision)
• 401(k) retirement plan with employer matching
• Generous paid time off (PTO) and paid holidays
• Professional development and continuing education budget (industry conferences, certifications, training)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed