Director of Demand Generation

CAI World-Wide•Pittsburgh, PA

About The Position

CAI is a leading provider of digital work execution platforms designed to enhance operational efficiency and drive productivity in industrial environments. CAI’s platform leverages advanced technology to convert complex, paper-based procedures into streamlined, digital workflows. By enabling real-time data collection and integration, CAI facilitates greater visibility into work processes, allowing organizations to make informed decisions, optimize performance, and ensure compliance. In addition to robust workflow management capabilities, CAI emphasizes data-driven insights to foster continuous improvement. CAI's solutions are tailored to address the unique challenges of industries such as manufacturing, energy, and pharmaceuticals, helping organizations achieve higher operational standards and reduce costs. With a commitment to innovation and user-centric design, CAI empowers businesses to transition from traditional practices to a modern, digital approach, driving growth and enhancing efficiency. We are seeking a hands-on, data-driven Director of Demand Generation who thrives as both a strategic leader and an individual contributor. This role is responsible for driving measurable pipeline, accelerating new customer acquisition, and supporting customer retention. You will lead our external SEO/SEM agencies, own content and event strategy, and partner cross-functionally with Sales, Product, and Support to ensure aligned go-to-market execution. This is an ideal position for a high-ownership marketer who combines creativity with analytical rigor and is excited to build scalable programs that directly impact revenue.

Requirements

8+ years of progressive experience in B2B marketing, ideally in SaaS or technology.
Proven ability to generate pipeline with measurable results.
Deep expertise managing SEO/SEM programs and agency relationships.
Strong content marketing background with the ability to write or oversee high-quality materials.
Experience planning and managing industry events and tradeshows.
Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling.
Ability to work both strategically and hands-on as an individual contributor.
Strong communication, project management, and cross-functional collaboration skills.
Demonstrated ability to thrive in a fast-paced, high-accountability environment.

Responsibilities

Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI.
Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes.
Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.
Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership.
Ensure content aligns to the buyer journey and supports both acquisition and retention.
Oversee website strategy, performance, optimization, and analytics.
Plan and execute industry events and tradeshows from concept to post-event ROI analysis.
Manage budgets, logistics, booth presence, speaking opportunities, and lead capture follow-up processes.
Partner closely with Sales to align campaigns, enablement materials, and lead management processes.
Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities.
Participate in go-to-market planning, new product launches, and customer marketing initiatives.
Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline.
Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact.
Bring a deeply analytical and math-driven approach to decision-making.