Director, Demand Generation

CommerceIQ•Mountain View, CA

1d•$147,000 - $210,000•Onsite

About The Position

CommerceIQ’s AI-powered digital commerce platform is revolutionizing the way brands sell online. Our unified ecommerce management solutions empower brands to make smarter, faster decisions through insights that optimize the digital shelf, increase retail media ROI and fuel incremental sales across the world’s largest marketplaces. With a global network of more than 900 retailers, our end-to-end platform helps 2,200+ of the world’s leading brands streamline marketing, supply chain, and sales operations to profitably grow market share in more than 50 countries. 10 out of the top 12 CPG brands work with us, including Coca-Cola, Nestle, Colgate-Palmolive, and Mondelez. We’ve raised over $200M from some of the top investors including SoftBank, Insight Partners, and Madrona. Learn more at commerceiq.ai. The Director of Growth Marketing / Demand Generation will own the strategy and execution of multi-channel growth initiatives focused on enterprise account engagement and pipeline creation. This role focuses on blending ABM precision with scalable digital programs across social, referral, email, and web. You will lead a cross-functional team responsible for building awareness, nurturing relationships, and driving pipeline from our highest-value accounts. This is an onsite role based at our Mountain View, CA headquarters. You will be expected to work onsite 5 days a week if hired.

Requirements

8+ years of B2B marketing experience, including at least 4 years managing enterprise ABM and digital demand generation programs.
Proven track record driving pipeline and revenue growth in enterprise SaaS or AI environments.
Deep expertise in digital marketing (social, referral, email, and paid channels) and campaign automation.
Strong analytical mindset with experience in marketing analytics, attribution, and ROI measurement.
Hands-on familiarity with marketing automation, CRM, and ABM platforms (HubSpot, Salesforce, 6sense, Demandbase, etc.).
Exceptional collaboration, communication, and leadership skills.
Entrepreneurial mindset and ability to thrive in a fast-paced, growth-stage environment.

Responsibilities

Architect and execute a global Account-Based Marketing strategy focused on target enterprise accounts and strategic industry segments.
Partner with Sales leaders and RevOps to prioritize target accounts, and align campaigns with deal stages.
Orchestrate personalized, multi-channel ABM plays that include digital, content, executive events, and 1:1 experiences.
Lead the planning, execution and optimization of digital campaigns across LinkedIn, referral programs, and email nurture journeys to drive awareness and pipeline.
Build an integrated digital strategy that amplifies ABM efforts — leveraging both paid and organic channels to reach enterprise audiences.
Collaborate with content and design teams to develop compelling creative and messaging for each stage of the buyer journey.
Implement A/B testing, audience segmentation, and automation workflows to improve campaign performance and conversion rates.
Track performance across channels and continuously optimize for engagement, pipeline contribution, and ROI.
Work closely with Sales, SDR, Product Marketing, and RevOps teams to align messaging, targeting, and follow-up across all campaigns.
Ensure consistent brand and narrative across every customer touchpoint — from awareness to retention.
Work with RevOps team to ensure data is captured to ensure attribution can be accurately reported.
Define and monitor KPIs across ABM and digital campaigns (engagement rates, pipeline velocity, conversion, CAC).
Leverage CRM, marketing automation, and ABM tools (Salesforce, HubSpot, 6sense, etc.) to track and optimize performance.
Use intent data, predictive analytics, and customer insights to prioritize outreach and personalize experiences.
Produce weekly campaign performance insights
Build, mentor, and lead a high-performing growth marketing team specializing in ABM, digital campaigns, and analytics.
Manage vendor and agency relationships to expand campaign reach and effectiveness.