Demand Generation Director
About The Position
We are Spotnana. We’re on a mission to modernize the infrastructure of the $1.6 trillion travel industry to power the perfect trip for travelers everywhere. Our Travel-as-a-Service platform is designed to make every trip better, whether someone is booking for work or leisure travel, building a travel tool, or looking to offer personalized experiences at scale. We’re not just modernizing tech, we’re rethinking how the industry works. And to get there, we’re bringing together innovative, ambitious, and open-minded people who want to build something that lasts. At Spotnana, our values and principles guide how we work and grow together: Build the future – We are leaders, we are innovators, we are ambitious. Commit to excellence – We’re accountable, we are partners, we are agile. Stronger together – We lead with respect and integrity, we are inclusive, we are lifelong learners. Who: You! And the rest of the Marketing team & their cross-functional partners What: We are looking to hire a leader for our demand generation function When: ASAP! We are looking to hire and onboard a new hire as soon as we find the right person for the job. Exciting work awaits! Where: Our office hub location of Palo Alto or New York City – you will be required to be in office 1+ days per week in alignment with our office work policy. Why: Reporting to Spotnana’s SVP of Marketing, this role will be responsible for building predictable, high-quality demand by defining and executing marketing programs that generate pipeline for corporate travel managers and channel partners. The ideal candidate is a self-starter who can build a robust demand generation program from the ground up, drive alignment with sales leadership on GTM strategy, and utilize data and technology to efficiently generate business results. We’re looking for a strategic thinker who possesses strong hands-on execution skills and collaborates in a positive way with teammates inside and outside the company. While this role will start as an individual contributor, we’re looking for someone who has the potential to lead a team over time.
Requirements
- 8+ years of experience in demand generation
- Experience managing demand generation for B2B SaaS companies and supporting enterprise sales motions
- Strong track record of achieving pipeline goals
- Strong strategic thinking with the ability to execute hands-on
- Excellent verbal and written communication skills
- Strong ability to collaborate well with people at all levels, including teammates, executives, vendors, and partners
- Strong understanding of modern demand gen tactics, including ABM and digital acquisition
- Innate curiosity to become an expert in our products and industry as well as explore how AI can help us scale effectively
- Excellent technical and organizational skills
- Skilled at leading cross-functional projects
Responsibilities
- Drive Spotnana’s global demand generation strategy to deliver qualified pipeline and revenue growth.
- Work closely with sales, finance, and marketing leadership to define goals, metrics and strategies that align to our company-wide objectives and growth plans.
- Develop and execute strategies and campaigns that enable us to hit our pipeline and revenue targets.
- Work closely with our editorial, design, and product marketing teams to ensure we build the right content and creative to connect with our target accounts.
- Set targets, measure campaign performance, and optimize campaigns to achieve our pipeline goals.
- Manage relationships with vendors responsible for helping us execute our campaigns.
Benefits
- Spotnana strives to offer fair, industry-competitive, and equitable compensation. Our approach assesses total compensation, including cash, annual performance bonus, company equity, and comprehensive benefits.
- Pre-tax and ROTH 401(k) options via Fidelity with up to a 4% company match
- Comprehensive benefit plans covering medical, dental, vision, life, and disability effective on your hire date. We cover 100% of your employee premiums and 85% of your eligible dependents
- Pre-tax flexible spending account options for health, dependent care and commuter expenses
- Flexible PTO in addition to 10 company holidays, and an end-of-year company shutdown
- Up to 26 weeks of parental leave
- Monthly cell phone/internet stipend
- Extra perks — IATAN travel membership, pet insurance, financial wellness tools, Calm app access, and more
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
