Director, Demand Generation

DNSFilter

9h

About The Position

DNSFilter’s mission is to protect our customers and partners with products they love to use! We are revolutionizing network security by providing fast, accurate, and reliable threat protection and content filtering. We're a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. Leveraging AI-driven threat intelligence, DNSFilter empowers our customers to proactively block threats before they impact their networks. We foster a collaborative, innovative, and results-oriented culture where every team member contributes to our mission of making the internet safer.
As we continue our product-fueled growth by adding new features and broadening our solution to meet the needs of the global market, it's clear there's a missing piece. That's where you come in!
DNSFilter is scaling fast, and we’re looking for a hands-on, outcome-driven Director of Demand Generation to own a marketing-sourced pipeline and help fuel our next stage of growth. This role reports directly to the CMO and carries direct accountability for pipeline creation from Marketing. You’ll work across GTM (Sales, RevOps, Product Marketing, Partners, Account Management) to ensure every campaign, channel, and dollar spent drives measurable impact. We are ideally seeking someone who has direct experience in Cybersecurity, but are open to marketers who have experience in SaaS!
This is not a strategy-only role. Our Demand Generation function exists solely to generate pipeline that Sales can ultimately action and WIN. We’re building a lean, high-performance marketing engine. You must be someone who rolls up your sleeves, gets into the tools, ships campaigns, analyzes results daily, and continuously optimizes. You’ll have direct reports, but you are expected to lead from the front.
If you’re energized by building, testing, learning, and scaling in a high-growth environment, this role is for you. Qualified candidates are able to use Asana (work scheduling system) and update a PMO, and are able to flex when needed. Eligible candidates have and can work successfully in a small to mid-sized fast-paced, hyper-growth, SaaS start-up or scale-up, and can work full-time ET hours.
We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion, is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions!
We are looking for someone who will wake up every day focused on one thing:
Is marketing generating pipeline — and how do we make it better?

Requirements

• 8+ years in B2B SaaS demand generation or growth marketing roles
• Proven ownership of meaningful pipeline targets
• Deep hands-on experience running multi-channel demand programs
• Strong analytical skills — you know how to diagnose funnel issues and fix them
• Experience working tightly with Sales and RevOps in a GTM environment
• Comfort operating in lean teams where everyone executes
• A bias toward action and accountability
• Experience managing agencies and small internal teams
• Strong operational discipline with creative instincts
• Ability to thrive in ambiguity and fast change
• Ability to work ET hours

Nice To Haves

• Cybersecurity industry experience
• MSP experience

Responsibilities

• Own marketing-sourced pipeline and campaign performance end-to-end
• Build, launch, measure, and optimize demand programs across:
• Paid media
• Website and conversion paths
• Email and lifecycle
• Content syndication
• Field and partner campaigns
• Constantly evaluate:
• What’s working?
• What’s not?
• Why?
• What needs to change — now?
• Partner deeply with Sales, RevOps, Product Marketing, and Customer Success to ensure tight GTM alignment
• Lead and coach the Campaigns Marketing Manager
• Manage and drive outcomes with our paid media agency
• Guide our web/digital lead and marketing operations personnel to improve conversion, attribution, and velocity
• Build forecasting models and dashboards to track pipeline, ROI, and funnel performance
• Optimize budgets aggressively based on performance, not assumptions
• Turn data into action — fast

Benefits

• Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair. You help us grow, and we will help you grow.
• Passionate and intelligent colleagues who work hard and have a good time doing it
• Paid company-wide week off at the end of each year
• Flexible Vacation Policy
• Awesome company swag
• Full medical, dental, and vision benefits for US, UK, and Canada-based employees
• Full short-term disability and life benefits; available long-term disability
• Retirement savings account options with vested company matching for qualifying employees
• In-person annual gatherings. Last time we all spent a week on a beach in Cancun!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed