Demand Generation Director
About The Position
We are looking to hire a leader for our demand generation function Reporting to Spotnana’s SVP of Marketing, this role will be responsible for building predictable, high-quality demand by defining and executing marketing programs that generate pipeline for corporate travel managers and channel partners. The ideal candidate is a self-starter who can build a robust demand generation program from the ground up, drive alignment with sales leadership on GTM strategy, and utilize data and technology to efficiently generate business results. We’re looking for a strategic thinker who possesses strong hands-on execution skills and collaborates in a positive way with teammates inside and outside the company. While this role will start as an individual contributor, we’re looking for someone who has the potential to lead a team over time.
Requirements
- 8+ years of experience in demand generation
- Experience managing demand generation for B2B SaaS companies and supporting enterprise sales motions
- Strong track record of achieving pipeline goals
- Strong strategic thinking with the ability to execute hands-on
- Excellent verbal and written communication skills
- Strong ability to collaborate well with people at all levels, including teammates, executives, vendors, and partners
- Strong understanding of modern demand gen tactics, including ABM and digital acquisition
- Innate curiosity to become an expert in our products and industry as well as explore how AI can help us scale effectively
- Excellent technical and organizational skills
- Skilled at leading cross-functional projects
Responsibilities
- Drive Spotnana’s global demand generation strategy to deliver qualified pipeline and revenue growth.
- Work closely with sales, finance, and marketing leadership to define goals, metrics and strategies that align to our company-wide objectives and growth plans.
- Develop and execute strategies and campaigns that enable us to hit our pipeline and revenue targets.
- Work closely with our editorial, design, and product marketing teams to ensure we build the right content and creative to connect with our target accounts.
- Set targets, measure campaign performance, and optimize campaigns to achieve our pipeline goals.
- Manage relationships with vendors responsible for helping us execute our campaigns.
Benefits
- Pre-tax and ROTH 401(k) options via Fidelity with up to a 4% company match
- Comprehensive benefit plans covering medical, dental, vision, life, and disability effective on your hire date. We cover 100% of your employee premiums and 85% of your eligible dependents
- Pre-tax flexible spending account options for health, dependent care and commuter expenses
- Flexible PTO in addition to 10 company holidays, and an end-of-year company shutdown
- Up to 26 weeks of parental leave
- Monthly cell phone/internet stipend
- Extra perks — IATAN travel membership, pet insurance, financial wellness tools, Calm app access, and more
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
