Senior Director of Demand Generation

SAP Taulia

1d•Remote

About The Position

We’re looking for a unique person who can own a hybrid role of strategy and creativity. The ideal person will play a role in the global marketing management team, helping to analyze the marketplace, building and executing the global marketing plan. You will also spearhead planning and delivering global demand generation and ‘go-to-market’ activity in the US, while working closely with the VP of Marketing and the Senior Marketing Manager in Europe. Our ideal candidate is an analytical and operational thinker, naturally curious and an expert in getting the most out of marketing automation systems. You will be building a solid operating infrastructure for our leads, database, reporting & analytics. We’re looking for someone who thinks creatively and is excited by helping to develop and execute our marketing strategy on a global basis.

Requirements

5+ years experience
Expertise in creating and executing strategic demand generation plans including full budgetary responsibility
Excellent knowledge of SalesForce and marketing automation solutions
Excellent copywriting skills
Familiarity with enterprise software or SaaS marketing function
Knowledge of industry email marketing, CAN-SPAM, and best practices
Has the ability to work hard and still have fun at the same time!

Responsibilities

Own the creation and execution of the strategic global demand generation plan
Identify market trends and recommend activities to maximize any potential opportunities
Own all go-to-market activity in the USA
Work with and support the regionalization of campaigns in Europe together with the European Senior Marketing Manager
Setup and maintain dashboards including utilization of SFDC and Full Circle Insights
Define and manage the process to facilitate flow of data between systems to produce metrics
Measure, report and improve marketing activity and campaigns based on agreed marketing metrics utilizing Full Circle Insights and SFDC
Maintain an accurate and up to date global database of all of our key prospective customers