Senior Director of Commercial Operations

Viken Detection•Burlington, MA

About The Position

The Senior Director of Commercial Operations leads business development, market expansion, and commercial strategy across key product lines. This role is responsible for driving go-to-market execution, optimizing sales and marketing performance, and identifying new growth opportunities, including expansion into non-core markets and emerging applications.

Requirements

Bachelor’s degree required
12–15+ years of experience in commercial, business development, or sales/marketing roles
5–8+ years of leadership experience
Proven success in go-to-market strategy, market expansion, and revenue growth
Experience with sales operations, CRM systems, and performance analytics
Background managing channel partners and cross-functional teams
Strong strategic, analytical, and communication skills

Nice To Haves

MBA preferred
Experience in technical, industrial, or hardware-based industries preferred

Responsibilities

Lead business development and market expansion initiatives, including new applications and industries
Define and execute go-to-market strategies (pricing, segmentation, channels, positioning)
Develop and manage channel strategy, including distributors, partners, and direct sales
Establish and grow e-commerce/direct sales capabilities
Oversee sales operations, including CRM, pipeline reporting, forecasting, and performance metrics
Drive marketing strategy and execution across digital channels, campaigns, and industry events
Manage brand positioning and marketing collateral, ensuring consistency and effectiveness
Partner with Product Management and Engineering to align product strategy with market needs
Build and maintain relationships with key customers, partners, and industry stakeholders
Develop budgets and track performance against revenue and growth targets
Lead and manage internal staff and external vendors/agencies