Senior Director of Brand, Olympics (LA28)

On • New York, NY

18h

About The Position

Directors of Brand at On define the long-range vision for marketing within a specific scope. In this instance, this role focuses on our cross-functional preparation for all things Olympics (LA28). They do this in partnership with others in the org, including our product vertical leads, commercial leads, North American leadership, and event leadership. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on our incredibly successful approach to Paris 2024.
In the case of the Senior Director of Brand, Olympics, you will act as the managing director for the brand for all things Olympics. What is our overall vision for this activation - from brand campaign, to product creation and integration, to on the ground partnerships and physical locations. You are the hub within a spoke system, setting the vision for how this all will work and bringing the org together to make it happen. But you are also the type of leader who gets into the details, working on programming and planning, physically in person ensuring everything comes to life as imagined.

Requirements

• 12+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear or related industries.
• Minimum of 5 years in a managerial role, leading teams.
• Experience leading long-term vision setting within a Sportswear or Fashion brand.
• Multiple years of experience in the world of sportswear working directly with product teams to architect long-term plans.
• A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience.
• Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels.
• Strong understanding of the premium lifestyle, sportswear and training market and its opportunities.
• Strategic mind balanced with a hands-on entrepreneurial approach.
• Growth mindset where the brand enables commercial success and vice versa.
• The confidence to think and act independently, present your vision to the wider organization and have a clear stance on how to grow your category also towards senior management.
• An understanding of youth culture and mindset.
• Strong belief that most problems are actually opportunities.
• Good presentation skills, comfortable on stage, presenting your category vision in front of larger audiences (internally & externally).

Nice To Haves

• Personal knowledge and experience in the sportswear or fashion category.
• Passion for sport and lifestyle, understanding what it means to be premium in both spaces.
• Obsession over the performances of elite athletes, the innovations that make them possible, the details of the latest brand collaborations, and devouring analysis on this industry and our competitors.
• Entrepreneurial spirit.
• Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation.
• Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer.

Responsibilities

• Define the long-range vision for marketing related to the Olympics (LA28).
• Act as the managing director for the brand for all Olympic-related activations, including brand campaigns, product creation and integration, and on-the-ground partnerships and physical locations.
• Set the vision for how Olympic activations will work and bring the organization together to execute.
• Work on programming and planning, ensuring everything comes to life as imagined.
• Lead and collaborate cross-functionally within the marketing team, product team, commercial team, and beyond.
• Assemble a cross-functional team to bring the Olympic vision to life.
• Set the vision for the road to LA28 and architect detailed plans.
• Drive organizational buy-in and align senior leadership and regions around the vision.
• Be the voice of the brand, business, and consumer in reviews, identifying successful ideas, potential failures, and areas for improvement.
• Use measurement and insights to identify new opportunities, evolve go-to-market strategies, improve creative performance, and create new consumer connections.
• Translate insights into value for marketing, commercial, and product teams.
• Excel at research, planning, collaboration, storytelling, and execution.
• Stand up for the vision, communicate it, and know when to evolve based on new information.
• Develop strong relationships and build trust with empowered decision-makers.

Benefits

• Dynamic, challenging and sportive environment.
• Ranked as the ‘fastest growing sports company’ of its time.
• International team.
• Hungry to innovate and build something incredible.
• Active environment where each individual thrives for excellence and can achieve their full potential.
• Work where your contribution matters.
• Hands-on role.
• Team members are amongst the very best in their respective disciplines and fields.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior