About The Position

The Senior Director, New Business Development will serve as a primary growth driver for BAS, responsible for identifying, developing, and securing new client relationships across emerging brands, new verticals, and underpenetrated channels. This role is designed for a true hunter. The ideal candidate thrives on prospecting, networking, researching markets, attending industry events, creating opportunities from scratch, and opening doors with organizations that may not yet recognize the value BAS can provide. The Senior Director will proactively identify opportunities through market intelligence, AI-enabled research, trade shows, cold outreach, referrals, and strategic networking. This individual will work closely with BAS leadership, agency subject matter experts, and solution teams to develop scalable programs that help clients drive growth through field sales, brand advocacy, retail execution, and customer engagement solutions. This position reports directly to the Chief Growth Officer and will play a critical role in helping BAS achieve its three-year growth strategy through new logo acquisition and expansion into adjacent markets.

Requirements

  • Proven track record as a 'hunter' in business development.
  • Experience in prospecting, networking, market research, and attending industry events.
  • Ability to create opportunities from scratch.
  • Experience in identifying opportunities through market intelligence, AI-enabled research, trade shows, cold outreach, referrals, and strategic networking.
  • Experience working with leadership, subject matter experts, and solution teams.
  • Experience in developing scalable programs for client growth.
  • Familiarity with field sales, brand advocacy, retail execution, and customer engagement solutions.
  • Experience in new logo acquisition and market expansion.

Responsibilities

  • Identify, develop, and secure new client relationships across emerging brands, new verticals, and underpenetrated channels.
  • Prospect, network, research markets, and attend industry events.
  • Create opportunities from scratch and open doors with new organizations.
  • Proactively identify opportunities through market intelligence, AI-enabled research, trade shows, cold outreach, referrals, and strategic networking.
  • Work closely with BAS leadership, agency subject matter experts, and solution teams to develop scalable programs.
  • Help clients drive growth through field sales, brand advocacy, retail execution, and customer engagement solutions.
  • Achieve BAS's three-year growth strategy through new logo acquisition and expansion into adjacent markets.
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