Senior Director, Monetization & Retention Marketing (Americas)
About The Position
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. At HBO Max, storytelling takes center stage. We’re one of the world’s most iconic entertainment brands — home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what’s next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture. HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally— and we’re just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career— we’re hiring! Your New Role... As the Senior Director, Monetization & Retention Marketing (Americas), you will serve as a senior leader within HBO Max’s Retention & Engagement team, helping define how we turn new and existing subscribers into lifelong customers for the Americas region (NORAM & LATAM). You will own the development of our monetization strategy and lead high-impact initiatives that reduce churn and increase lifetime value. As a key thought partner to senior leadership, you will translate complex data into clear narratives that shape strategy, influence executives, and align cross-functional teams. This role sits at the intersection of strategy, analytics, product, and marketing. You will partner closely with Product, Acquisition, Subscriber Growth, Brand, CRM, Retention Planning, Analytics, and Data Science to design and operationalize customer-centric programs that deliver measurable business impact.
Requirements
- 12+ years in a DTC Strategy, Marketing or Consulting role, with focus on subscriber retention, preferably in in media, entertainment, or tech industries
- Extensive experience in the CRM or Lifecycle Marketing space, operating an omni-channel marketing program across email, push, and in-app channels
- Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
- Highly collaborative nature and with the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
- Advanced knowledge in data visualization tools (Looker/Tableau), ESPs (Braze, Salesforce), Excel, PowerPoint
Nice To Haves
- Bilingual in English & Spanish strongly preferred but not required
Responsibilities
- Oversee monetization messaging roadmap including campaign strategy, execution, reporting, and expansion of prospecting, cart recovery, and upsell/upgrade messaging, in collaboration with Lifecycle Marketing teams
- Partner closely with Retention Product team to support new monetization capabilities, such as payment and recovery optimizations
- Increase the share of the subscriber base on high-value plans, such as annual plans, bundles, and subscription add-ons, by setting benchmarks, unlocking data gaps, and developing comprehensive strategies
- Oversee failed payment notification roadmap, including campaign strategy, execution, reporting, and expansion opportunities
- Reduce involuntary churn by setting benchmarks, unlocking data gaps, and actioning on high impact levers in partnership with collaborators
- Identify new opportunities across the Warner Bros Discovery ecosystem to drive value for our customers
- Successfully navigate the cross functional landscape to influence partner roadmaps and secure buy-in for monetization-focused initiatives, features, and products
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
