Marketing Director, Americas Services

Cushman & Wakefield•Chicago, IL

14h

About The Position

The Services Marketing Director leads, develops and executes a strategic marketing plan for the Americas Services business. With a focus on Asset Services, Project & Development Services and Valuation & Advisory, the role will collaborate with our Global Marketing & Research organization to develop a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness.

Requirements

8+ years of experience
Bachelor’s degree
Commercial Real Estate experience preferred, experience supporting professional services company required
Exceptional project management and organizational skills
Budget development experience with track record of consistent adherence to budget and timelines
Digital Marketing experience
Experience serving as primary marketing leader for an office or revenue group
Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite
Thorough knowledge of Adobe Creative Suite
Ability to interface with and communicate with clients

Nice To Haves

Commercial Real Estate experience

Responsibilities

Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams
Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
Develop both a proactive, strategic posture with business leadership, along with requisite reactive, tactical posture
Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the client life cycle
Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
Optimize impact of marketing spend, ensure overall achievement of financial and other targets using a robust set of key performance indicators
Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities