Senior Director, Measurement Partner Growth

InMarket

20h•$145,000 - $160,000•Remote

About The Position

As Senior Director, Measurement Partner Growth, you will be responsible for driving the long-term success and revenue scaling of InMarket’s strategic measurement partner ecosystem. You will contribute to the execution of our partner ecosystem growth strategy by evangelizing InMarket’s Unified Measurement and LCI Measurement solutions, managing the high-level Sales/Account Team relationships of key strategic partners across DSPs, publishers, and social platforms. Your primary responsibility will be to engage with our key partner’s Sales/Account Teams to drive consistent demand for existing mutual clients and net new brand logos, lead ongoing sales enablement efforts, and share product benefits. You’ll work closely with your BD Measurement Partnerships lead to develop the appropriate strategy and approach to demonstrate the value and benefits of our measurement solution via ongoing education, training, updates, in-depth meta-analysis reviews of past campaign performance, webinars, and customized collateral & co-marketing efforts across the partner’s Sales/Account Teams.

Requirements

6+ years adtech/martech sales, partnerships, account management, and/or product marketing experience
Experience meeting and exceeding goals
Strong knowledge-base and experience with measurement solutions
Exceptional presentation skills and comfort addressing large groups
Strong communication and interpersonal skills
Strong analytical skills and ability to identify and articulate key insights
Organized and able to manage, keep pace, and effectively respond to high volumes of inbound inquiries
Ability to build internal and external relationships quickly and collaborate with cross functional teams - sales, marketing, product, technology, operations
Ambitious self-starter comfortable with forging own path and able to thrive in a fast-paced and often ambiguous environment

Nice To Haves

Strategic Partner Management and/or Partner Sales experience a plus

Responsibilities

Contribute to the overarching growth strategy and partnership development roadmap to enable rapid revenue scaling across key measurement account teams and their sales leadership across partners.
Conduct deep analysis of the competitive landscape and media ecosystem to identify emerging opportunities and inform long-term strategic decisions.
Build key strategic relationships with partners, including internal vertical market sales teams and sales leadership.
Map out target partner Account Teams to engage and drive growth of net new brand logos.
Create compelling training sessions, demos, and collateral that showcase the InMarket measurement offerings, core differentiators and value.
Articulate InMarket’s measurement solution benefits and how it can help partners address key advertisers needs to drive greater efficiency and effectiveness.
Gather partner feedback, needs and inputs to inform the product development and sales/marketing strategy.
Partner closely with InMarket Measurement Partnerships leadership, as well as Product and Sales leadership, to align on global go-to-market strategies and drive product innovation based on partner feedback.
Work with the BD and Insights teams on coordinated insights for QBRs and partner aggregate meta-analyses designed to grow demand from partner sales teams, optimize our partner’s advertiser campaign outcomes, and create co-marketing opportunities to evangelize the value of their investments in InMarket Measurement solutions for the partner and the partner’s client base.