Sr Director- Marketing Technologies and GEHC.com
About The Position
The Senior Director, Marketing Technologies and GEHC.com Technical Product Manager leads the global technology strategy, product roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com. These capabilities support marketing teams in planning and delivering content and campaigns, measuring performance, and creating consistent, engaging digital experiences for customers worldwide. The role brings together technical product management, architecture, engineering, quality, and operations across the full product lifecycle. It partners with Marketing and senior business leaders to translate strategic priorities and customer needs into secure, scalable products and measurable outcomes, and helps shape AI-enabled marketing capabilities that improve productivity, speed to market, customer engagement, and data-driven decision-making.
Requirements
- 10+ years leading technology product management and digital platform delivery in a complex, global organization.
- Demonstrated leadership across multidisciplinary teams spanning product management, architecture, software engineering, quality, and operations.
- Strong knowledge of enterprise marketing technology, digital experience, web platforms, and the content and campaign lifecycle.
- Experience setting product strategy and roadmaps, prioritizing a portfolio, and connecting business outcomes to technology investments.
- Experience managing budgets, operating costs, vendors, delivery risks, and technology lifecycle decisions.
- Ability to communicate complex business and technical topics clearly and influence senior leaders, peers, and external partners.
- Working knowledge of cybersecurity, privacy, data governance, architecture standards, quality, and responsible AI considerations for customer-facing digital products.
Nice To Haves
- Experience with enterprise content management, marketing automation or journey orchestration, customer data platforms, digital analytics, personalization, and generative AI for marketing.
- Experience improving global web experiences and digital content operations at scale.
- Experience leading transformation across a portfolio of integrated platforms and working with strategic technology providers.
Responsibilities
- Own the end-to-end technology strategy, vision, and multiyear roadmaps for MarTech and GEHC.com, aligning investment and delivery priorities with global Marketing, commercial, and customer experience objectives.
- Lead technical product managers, architects, developers, testers, and operations partners across GE HealthCare employees and contractors; set outcomes, accountabilities, delivery standards, and talent priorities.
- Oversee the full product lifecycle, from discovery and business case through architecture, build, testing, launch, operations, measurement, and continuous improvement.
- Partner with Marketing leaders and business teams to understand strategies, customer and marketer pain points, and business priorities; influence roadmaps and investment choices through clear recommendations.
- Advance the marketing technology ecosystem, including content management and lifecycle, campaign and journey orchestration, customer data, analytics, workflow, personalization, and responsible generative AI capabilities.
- Improve content and campaign processes so teams can create, approve, publish, measure, and retire content more efficiently and consistently across channels and regions.
- Ensure platforms and products meet enterprise expectations for architecture, cybersecurity, privacy, data and content governance, accessibility, quality, reliability, and responsible AI.
- Use customer and marketer feedback, product analytics, delivery and operational measures, financial analysis, and industry developments to guide prioritization and evaluate results.
- Coordinate with Enterprise Architecture, Cybersecurity, Data & Analytics, IT Operations, Finance, Procurement, Legal/Compliance, regional teams, and strategic vendors to resolve dependencies and deliver integrated outcomes.
- Communicate product strategies, investment decisions, business cases, risks, and results to senior stakeholders; influence across organizational boundaries and negotiate tradeoffs among competing priorities.
Benefits
- Medical, dental, and vision coverage
- Paid time off
- 401(k) plan with employee and company contribution opportunities
- Life, disability, and accident insurance
- Tuition reimbursement
- May be eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives
- Relocation assistance is not provided
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
