Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP)
About The Position
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP) will report directly to the Executive Director of Marketing for the Primary Biliary Cholangitis (PBC) business and will lead the Direct to Consumer/Patient marketing strategy and execution for Gilead’s PBC business. This leadership role will ensure the success of Gilead’s PBC business by leading innovative patient marketing approaches, delivering non-personal and personal branded content, and authentically championing the communities we serve. They will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships.
Requirements
- Bachelor's Degree and Fourteen Years’ Experience OR Masters' Degree and Twelve Years’ Experience
Nice To Haves
- 10+ years of marketing experience, primarily within pharma/biotech.
- Prior people management experience required.
- Biopharmaceutical or Pharmaceutical experience preferred.
- MBA preferred, Bachelor’s degree in marketing or related fields required.
- Direct-to-Patient expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.
- Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
- Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.
- Prior advertising, digital or communications agency experience a plus.
Responsibilities
- Owns the overall direct to patient strategy and oversees the development of the tactical plan for PBC DTC/DTP.
- Represents the patient voice to shape the overall brand strategy
- Develops targeted patient approaches for non-personal and personal (field based) promotion through effective marketing and channel mix such as digital, social media, print, out-of-home and TV.
- Leads the DTC/DTP team and develops, coaches and manages performance of direct reports
- Effectively translates market research insights to optimize promotional strategies and tactics
- Optimizes DTP media channels and mix, including digital, social, print and television by leveraging agency expertise, KPIs, and ROI analysis.
- Continually evaluates and champions innovative approaches to strengthen brand loyalty
- Develops effective consumer materials and messaging to meet the educational needs of consumers and community
- Leads PBC ambassador program & enables strong relationships with brand ambassadors.
- Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the consumer in broader cross functional initiatives
- Closely manages integrated promotions and media budget and prioritizes execution effectively
- Oversees all agency relationships and performance while leveraging each agencies area of expertise for the business and facilitating their collaboration when needed to meet business needs.
- Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences
- Ensures compliance with all relevant laws, regulations and policies
Benefits
- company-sponsored medical, dental, vision, and life insurance plans
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What This Job Offers
Job Type
Full-time
Career Level
Director
