Senior Director, Consumer Payments Marketing

Visa•Miami, FL

2d•$180,200 - $316,200•Hybrid

About The Position

The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities, ensuring integrated planning and execution across markets, products, sponsorships, brand, and client opportunities. This role reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC and serves as the strategic connector between consumer insights, product roadmaps, and marketing activation. The Senior Director leads a team of senior managers focused on specific segment strategies and works closely with Product, Sales, Client Marketing, Insights & Analytics, Sponsorships, and market teams to translate segment opportunities into clear marketing strategies, go-to-market plans, and measurable business outcomes. This leader drives the day-to-day execution of Visa's consumer segment marketing across the region, partnering closely with product teams to pull through consumer marketing activity that supports business goals across all priority growth pillars. The role is critical to ensuring Visa's consumer marketing agenda is grounded in insights, connected to business priorities, and activated with speed and relevance across diverse LAC markets.

Requirements

12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments sectors.
Proven experience translating consumer insights and segment strategies into actionable marketing plans that drive measurable business outcomes.
Strong strategic thinking skills with the ability to connect consumer insights, segment behaviors, and cultural trends to product roadmaps and marketing activation.
Experience operating in highly matrixed organizations and influencing senior stakeholders across marketing, product, insights, analytics, sponsorships, and creative/media teams.
Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
Strong analytical skills and comfort translating data, research, and behavioral trends into clear strategic recommendations.
Experience managing and developing high-performing teams while fostering a culture of innovation and continuous improvement.
Excellent written and verbal communication skills, including the ability to articulate the rationale behind marketing decisions and shape compelling narratives.
Fluency in English and Spanish required; Portuguese preferred.
U.S. work authorization required.

Nice To Haves

15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
Bachelor's degree with 12+ years of experience, or Advanced degree with 10+ years, or PhD with 8+ years.
Bachelor's degree with 15+ years, or Advanced degree with 12+ years, or PhD with 9+ years.

Responsibilities

Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC, translating segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans.
Serve as the primary day-to-day business partner to LAC Product & Solutions teams, ensuring consumer marketing activity is effectively pulled through in support of product marketing goals.
Ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, Visa Destinations, and eCommerce platforms—by shaping and adapting these for maximum regional impact.
Connect long-term strategic-segment vision with near-term activation needs to ensure strategies translate effectively into market-ready execution.
Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.
Partner with research and analytics teams to uncover deeper consumer understanding, identify segment opportunities, and translate insights into marketing decisions and prioritization.
Foster collaborative cross-functional alignment to ensure teams across markets are equipped to deliver against Visa's consumer-centric and segment-centric growth goals.
Serve as the strategic connector between segment insights and product roadmaps, informing strategies that drive adoption, engagement, and integrated go-to-market execution.
Oversee the development of Visa's Affluent marketing strategy for LAC, including premium positioning, differentiated experiences, and partnerships that drive preference among high-value consumers.
Lead Cross-Border and travel marketing strategy, ensuring Visa captures growth opportunities through targeted campaigns, product activation, and partnership leveraging.
Develop and execute marketing plans that strengthen Visa's position as the preferred payment brand for Affluent and Cross-Border segments across the region.
Oversee the development of marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers across LAC markets.
Lead Debit marketing strategy, ensuring Visa's positioning drives growth, usage, and preference in a competitive debit landscape.
Drive eCommerce marketing strategies that accelerate Visa's digital payments growth and strengthen online transaction preference.
Develop marketing approaches for New Payment Flows and digital payment innovations, translating product capabilities into consumer-facing value propositions.
Partner with Sponsorships and Partnerships teams to ensure consumer segment priorities are integrated into partnership activation strategies.
Develop segment-specific experience and benefits strategies—particularly for Affluent and Next Gen audiences—that leverage Visa's sponsorship and partnership portfolio.
Ensure sponsorship activations deliver differentiated value to priority consumer segments and create experiences competitors cannot easily replicate.
Shape Visa's segment-specific consumer story by articulating the 'why' behind campaigns and reinforcing leadership in security, trust, innovation, and relevance.
Build strategic vision to drive brand visibility and preference for Visa across all priority consumer segments despite a rapidly changing payments landscape.
Partner with creative and brand teams to ensure segment strategies are brought to life through compelling, culturally relevant executions.
Build, lead, and develop a high-performing team of senior managers focused on segment marketing excellence across LAC.
Provide direction, coaching, performance management, and professional development to ensure strong delivery against consumer segment strategies.
Foster a collaborative, innovative team environment aligned to strategic priorities and equipped to deliver against Visa's consumer-centric growth goals.