Senior Director, Market Development

Elliott Davis • Charlotte, NC

1d • Onsite

About The Position

The Market Development Leader will be responsible for increasing awareness, generating qualified demand, strengthening brand positioning, and supporting the firm's long-term growth objectives. This is a unique opportunity for a high-performing leader who understands both modern marketing and business growth. The ideal candidate has successfully built digital demand generation programs, developed go-to-market strategies, led digital transformation initiatives, and translated business strategy into measurable market outcomes. This position is ideal for a leader who is ready for the next step in their career, a builder who is eager to shape a modern market development function and grow into a future executive marketing leadership role.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership.
• Proven experience developing and executing growth-focused marketing strategies.
• Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity.
• Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media.
• Experience translating business strategy into go-to-market plans and growth outcomes.
• Experience leading multi-disciplinary marketing teams.
• Strong executive communication and stakeholder management skills.

Nice To Haves

• Professional services, consulting, accounting, financial services, technology, or other complex B2B services experience.
• Experience working within a partner-led or matrix organization.
• Experience leading organizational transformation or building marketing functions.
• Familiarity with HubSpot, CRM platforms, marketing automation tools, and data-driven growth strategies.

Responsibilities

• Develop and execute a comprehensive market development strategy aligned with firm growth priorities.
• Build a scalable top-of-funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence.
• Partner with Growth Leaders to translate business objectives into market-facing strategies.
• Create integrated go-to-market plans that leverage content, digital channels, PR, conferences/events, thought leadership, and campaign activation.
• Establish marketing as a strategic growth partner rather than a reactive service function.
• Lead the firm's demand generation strategy across digital and traditional channels.
• Increase lead generation, audience growth, website conversion, and campaign effectiveness.
• Oversee digital marketing initiatives including paid media, SEO, AEO, website optimization, email marketing, social media, marketing automation, and audience targeting.
• Build scalable nurture programs and conversion pathways that support growth priorities.
• Establish a modern content distribution strategy that maximizes reach, engagement, and pipeline impact.
• Lead efforts to strengthen and evolve the firm's market positioning and brand strategy.
• Ensure messaging resonates across industries, service lines, acquisition priorities and talent priorities.
• Develop strategic content campaigns aligned to customer needs, industry trends, and growth objectives.
• Elevate thought leadership through integrated campaigns, multimedia content, and digital experiences, building a content strategy focused on business outcomes rather than content volume.
• Lead and develop a team with talent in both the U.S. and India.
• Build a culture of accountability, collaboration, innovation, and continuous learning.
• Coach team members while identifying future organizational capabilities needed to scale the function.
• Serve as a mentor and leader capable of attracting high-performing talent.
• Improve marketing operations through stronger processes, prioritization, project management, and workflow management, using AI where possible for quality and efficiency.
• Establish performance measurement frameworks, dashboards, and KPIs tied to growth objectives.
• Leverage CRM and marketing technology platforms to drive visibility and decision-making.

Benefits

• generous time away and paid firm holidays, including the week between Christmas and New Year’s
• flexible work schedules
• 16 weeks of paid maternity and adoption leave
• 8 weeks of paid parental leave
• 4 weeks of paid and caregiver leave (once eligible)
• first-class health and wellness benefits, including wellness coaching and mental health counseling
• one-on-one professional coaching
• Leadership and career development programs
• access to Beyond: a one-of-a kind program with experiences that help you expand your life, personally and professionally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior