Senior Director, Investment Content
About The Position
Barings is seeking an experienced investment content professional to lead the development and execution of investment-related content across the firm. The role partners with investment professionals and marketing colleagues to translate complex investment ideas into compelling content for institutional, wealth and intermediary audiences. The position calls for deep investment knowledge, exceptional writing and editing skills, strong stakeholder-management capabilities, and versatility across content formats and channels. The successful candidate will use sound judgment and demonstrated experience with artificial intelligence to improve content development and workflows while protecting accuracy, originality, confidentiality, compliance and Barings' brand voice. The role also helps develop and mentor marketing and content-team talent. The preferred location is Charlotte, NC, with New York, NY and Boston, MA listed as alternate locations. The base salary is $150,000–$200,000, depending on experience, location and other factors. The position is also eligible for additional incentive programs and benefits.
Requirements
- Typically 10+ years of relevant experience in investment writing, financial journalism, financial communications, asset management marketing or a related field is preferred.
- Strong knowledge of financial markets and investment strategies, particularly areas such as fixed income, private credit, high yield, emerging markets and/or real estate.
- Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics without sacrificing nuance or accuracy.
- Demonstrated ability to work independently with senior investment professionals and executives, earn their trust and accurately capture their perspectives.
- Demonstrated experience creating and adapting content across written, video, podcast, social and digital formats.
- Demonstrated experience using generative AI tools such as Microsoft Copilot, ChatGPT, Claude or similar platforms to enhance content development and editorial workflows.
- Deep experience producing investment content for institutional and/or wealth audiences.
Nice To Haves
- Experience supporting wealth-oriented educational content, go-to-market campaigns or product and platform initiatives.
- Familiarity with Smart Brevity or similar audience-first approaches to clear, concise and highly digestible communication.
- Experience using audience, distribution or content-performance insights to inform editorial decisions.
- Familiarity with digital discoverability practices, including SEO and answer-engine optimization.
Responsibilities
- Lead investment-content initiatives from idea through execution, including Viewpoints papers, market outlooks, sponsored articles, videos, podcasts, social media posts and other campaign-related materials.
- Develop trusted relationships with senior investment professionals and independently manage content projects with investment teams, distribution, compliance, design and other stakeholders.
- Manage the investment-content and editorial calendar, balancing priorities across investment teams, audience needs and business objectives.
- Write, edit and provide editorial direction for sophisticated investment content while maintaining Barings' voice and high editorial standards.
- Translate complex investment concepts into clear, compelling narratives tailored to institutional, wealth and intermediary audiences and channels.
- Develop wealth-oriented educational content that makes sophisticated investment strategies accessible without oversimplifying them.
- Build scalable content programs that turn core investment insights into coordinated written, video, podcast, social and digital assets for different audiences and channels.
- Apply generative AI tools and emerging technologies to improve research, development, repurposing and workflow efficiency while maintaining rigorous standards for accuracy, originality, confidentiality, compliance and brand voice.
- Help develop and mentor marketing and content-team talent.
Benefits
- Medical coverage, including Virtual Care
- Prescription coverage
- Dental coverage
- Vision coverage
- Fitness Center Reimbursement Program, including online memberships
- Employee Assistance Program (EAP)
- Fertility benefits
- 401(k) plan with company match
- Health Savings Account (HSA) with company contributions
- Flexible Spending Accounts (FSA) for health care and dependent care
- Retirement Health Reimbursement Account
- Basic and supplemental life insurance
- Spouse and child life insurance
- Paid vacation, sick days and annual holidays
- Paid leaves of absence, including maternity, parental, caregiver and bereavement leave
- Short- and long-term disability plans
- Paid volunteer time
- Education Assistance Program
- Charitable Matching Gifts Program
- Commuter Reimbursement Program
- Adoption and Surrogacy Reimbursement Program
- Additional incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
