starpower - Senior Director, Influencer (Health & Wellness)

Real Chemistry

3d•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. About starpower starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. Job Overview Title: Senior Director, Health & Wellness Influencer Marketing Strategy Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas: Talent-focused ideation:Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement. Social content:Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness. Experiential:Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers. Integrated campaigns:Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

Requirements

10+ years of experience in a role with experience driving Influencer marketing
Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
Demonstrated proficiency in social media, both personally and professionally
Strong and comfortable presenting to clients/public speaking
Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
The ability to effectively collaborate with multidisciplinary teams a must
Strong project management skills with impeccable attention to detail
Experience with paid social media in support of influencer campaigns
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe

Responsibilities

Work closely with business leaders at starpower to build our strategic output for brand partners
Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
Understand key competitors and their business strategies
Understand and provide thought leadership on Influencer and cultural trends
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
Attend regularly scheduled and sporadic client conference calls
Attend in-person meetings with clients and agency partners
Participate in planning sessions from ideation to tissue session to final presentation
Participate in business pitches, presentations to clients and prospective clients
Assist in the overall growth of the agency, including new business & networking