Senior Director II - Entertainment Books, Client Sales & Insights

Circana•,

26d•$125,000 - $145,000•Remote

About The Position

As a Senior Director II and Team Lead in Circana’s Entertainment Vertical, you will have responsibility for managing and owning the overall growth and revenue for the Books business. You will serve as a strategic partner to senior client stakeholders, translating complex business questions into insight-led solutions that drive measurable growth and strengthen Circana’s value across the business. This is an exciting opportunity to work collaboratively as a trusted advisor to uncover meaningful insights to impact and improve the overall Books business. You will engage with client leadership as well as cross-functional partners within sales, product and consumer insights teams. The ideal candidate is highly proficient working with complex datasets, able to independently structure analyses, diagnose performance drivers, and translate outputs into clear, compelling business narratives. This leader proactively identifies unmet client needs, scopes high-impact analyses, and connects insights to revenue-driving opportunities, while mentoring team members and elevating overall quality, rigor, and storytelling.

Requirements

Bachelor’s degree required in Business, Marketing, Analytics, Economics, or a related field; advanced degree preferred.
8–12+ years of relevant experience in client leadership, category management, consumer/shopper insights, analytics, sales strategy, or consultative account management within General Merchandise, CPG, retail, or adjacent industries.
Experience working in a large, matrixed organization with multiple stakeholders and cross-functional partners.
Proven ability to influence stakeholders, manage ambiguity, and lead complex workstreams in a fast-paced client environment.
Proficiency in PowerPoint and Excel required; experience with syndicated data and analytics platforms such as Circana/IRI, NielsenIQ, retailer POS, panel, shopper, or category tools preferred.
Prior experience with Circana tools, processes, or a similar analytics environment preferred.

Responsibilities

Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.