Senior Director HS Patient Marketing US

MoonLake Immunotherapeutics AG • Miami, FL

6d

About The Position

The Senior Director HS Patient Marketing US, will lead and oversee the patient marketing team to drive impactful engagement across the patient journey. This individual will own the patient strategy — spanning segmentation, journey mapping, channel strategy, campaign development, and messaging — and translate patient insights into actionable initiatives at each stage of the journey. This role will also lead patient launch readiness efforts and continuously measure and optimize the impact and performance of patient initiatives to ensure sustained, meaningful engagement.

Requirements

• Bachelor’s degree required
• 8+ years in U.S. patient marketing, minimum of 3 years in leadership position
• Strong understanding of the U.S. patient ecosystem
• Innovative thinker and demonstration of reaching patients
• Familiarity with MLR review processes and compliant HCP and payer messaging
• Strong leadership, collaboration, project management, and communication skills

Nice To Haves

• Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred
• Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred

Responsibilities

• Partner with insights team to identify patient/caregiver market research to understand behavioral drivers, unmet needs, and barriers at each stage of the patient journey
• Define the U.S. patient marketing strategy, including patient segmentation, journey mapping, and channel strategy, in alignment with overall brand strategy
• Translate patient insights into actionable messaging and initiatives tailored to each point of the patient journey
• Lead the development and execution of an integrated patient campaign to drive awareness, diagnosis, treatment initiation, and adherence
• Develop patient education materials, onboarding resources, and support program concepts (e.g., affordability, adherence, hub services) to support the full patient journey
• Identify and build the targeted DTC media strategy and investment approach in partnership with media agency partner
• Oversee ongoing patient support, affordability, and adherence programs, adjusting based on real-world patient needs and access challenges
• Serve as a core member of the launch team; build the patient-focused launch plan and ensure materials, campaigns, and support programs are ready ahead of approval
• Partner with HCP Marketing, Market Access, Medical, Legal, and Regulatory to ensure patient messaging is consistent, accessible, and compliant with DTC/FDA guidelines
• Manage the patient team and oversee the patient and media agencies of record, ensuring creative, media, and campaign execution are launch-ready
• Define KPIs and build the measurement framework to track patient campaign reach, engagement, and initiative performance from launch
• Partner with insights and analytics to continuously measure and optimize the impact of patient initiatives and channel mix using engagement and campaign performance data
• Identify opportunities to enhance patient engagement through personalization, digital health integrations, and emerging channels
• Build, lead, and develop the HCP marketing team - coaching talent and reinforcing compliant execution standards
• Manage HCP marketing budget and agency spend; establish a governance/risk framework to identify and mitigate launch execution risks

Benefits

• An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Contribute to ground-breaking projects that have the potential to transform global healthcare.
• Enjoy a healthy work-life balance while making meaningful contributions to our team.
• A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior