Senior Director, Head of Insights and Analytics - North America

Sobi•Waltham, MA

18h•$220,000 - $280,000•Hybrid

About The Position

The Senior Director / Head of North America Insights & Analytics leads the function that converts market, customer, competitive and performance information into decisions for North America in-line and launch products. As a member of the department leadership team, this leader advises senior North America Commercial and cross-functional stakeholders on portfolio strategy, resource allocation, forecasting and execution. The role directly owns North America primary market research, secondary analytics and commercial reporting, forecasting, competitive intelligence, field excellence (including segmentation and targeting strategy), and market access analytics. The leader identifies and addresses key business needs and partners with commercial and functional leaders to enable data-driven decisions and proactively deliver actionable insights. This is a hybrid remote position with occasional travel. The preferred candidate will live in the Boston area, work from the Waltham office 1–2 days per week, and work remotely otherwise. Travel to the North America offices in Waltham, Massachusetts, and Durham, North Carolina, and to other meetings may be required as business needs dictate.

Requirements

Bachelor's degree in a relevant business, quantitative, life sciences or other related field.
15+ years of relevant biotechnology, pharmaceutical, life sciences or healthcare experience, including 10+ years in progressively responsible Insights & Analytics leadership roles at Director level or above.
Recent experience building capabilities in a startup, emerging or high-growth life sciences organization.
Deep expertise across several areas, including commercial analytics, segmentation and targeting, HCP and patient market research, North America commercial and launch product forecasting, competitive intelligence, field intelligence and market access analytics.
Working knowledge of advanced analytics and AI-enabled approaches, with demonstrated ability to define business use cases, evaluate outputs and partner effectively with peer technical teams.
Experience supporting North America in-line brands, launches and portfolio decisions in a complex, matrixed environment.
Proven ability to influence senior executives, lead teams, manage budgets and external partners, and communicate complex issues clearly.
Experience with Veeva CRM, Tableau or comparable commercial data, CRM and visualization platforms.
Ability to travel to North America offices in Waltham, Massachusetts, and Durham, North Carolina, and to other meetings as business needs require.

Nice To Haves

Experience in oncology, hematology, immunology, rare disease and/or orphan-drug markets.
Experience using real-world evidence, patient-level claims and specialty pharmacy data, and integrating promotional-response and ROI outputs produced by partner teams into commercial decisions.
Experience establishing functional standards, governance processes and operating models for Insights & Analytics.

Responsibilities

Lead North America portfolio insights and provide evidence-based recommendations for commercial planning, launch readiness and investment prioritization across therapeutic areas and lifecycle stages.
Translate North America performance, market, access and competitive evidence into clear options, trade-offs, risks and recommendations for senior leaders.
Integrate North America epidemiology, pricing and reimbursement, customer behavior and competitive developments into cohesive strategic perspectives.
Own North America performance reporting and dashboarding, including portfolio and brand performance frameworks, KPI definitions, recurring and ad hoc reports, and executive business reviews.
Own customer segmentation and targeting strategy, and national and sub-national analytics.
Connect campaign, channel and promotional-response measurement with brand and portfolio performance, forecasting and decision support.
Own short- and long-range North America commercial forecasting for in-line and launch products, with transparent assumptions and alignment to North America financial planning, supply planning and launch decisions.
Own the North America primary market research and customer insight agenda across HCPs and patients, including qualitative and quantitative research design, execution, synthesis and application.
Lead the competitive intelligence program, focusing on commercial competitors and clinical pipeline developments while integrating relevant regulatory and market access developments and insights from Sales, Marketing and Market Access teams into actionable implications.
Own and lead the market access analytics capability, serving as the analytics thought partner for payer, channel and patient access across Sobi’s portfolio and translating complex access, channel and patient journey data into actionable insights.
Collaborate with the Advanced Analytics team and other Strategic Capabilities and Operations (SCO) teams to support initiatives that guide brand strategy and execution.
Integrate predictive analytics, machine learning and AI-enabled approaches to identify relevant use cases and engage the advanced analytics and AI team when appropriate.
Partner with the advanced analytics and AI team to shape use cases and evaluate outputs for business relevance, assumptions, limitations and actionability.
Partner with the Data Team to define business requirements for commercial data, reporting and analytics capabilities.
Establish intake, prioritization and stakeholder engagement processes across directly owned capabilities.
Own resource allocation, budgets and vendor management across directly owned capabilities, and determine when work should be built internally, purchased or outsourced.
Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency.
Lead teams, influence senior executives, manage budgets and external partners, and communicate complex issues clearly.