Senior Director, HCP Marketing - Neuropsychiatry

Biogen•Cambridge, MA

2d•$234,000 - $322,000•Hybrid

About The Position

The Senior Director, HCP Marketing - Neuropsychiatry will be a critical role and visible leader within the US Neuropsychiatry Franchise, leading, planning and executing sophisticated HCP activation and educational strategies for a product in the midst of launch. Reporting to the VP/Head Neuropsychiatry Marketing, the Senior Director of HCP Marketing will lead the HCP marketing team and matrix in the development and execution of overall U.S. branded and unbranded strategies/plans to educate, activate and support customers treating Postpartum Depression (PPD). Biogen, with their commercialization partner, launched this treatment last year and is currently in a brand growth phase.

Requirements

BS/BA Required
Seasoned commercial professional, with 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch.
Experience in complex/under-developed therapeutic areas; Women’s Health, Neuroscience, Psychiatry or Immunology experience a plus
Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
Strong project and vendor management track record, including resource allocation and fiscal management.
Experience leading and developing direct and matrixed teams to drive high-impact output.
Ability to travel up to 25%

Nice To Haves

MBA Preferred
Experience with a collaboration partner and cross-functional leadership to prioritize strategies to focus and drive success of a new paradigm in a complex market.
Field/customer-facing experience a plus

Responsibilities

Serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
Lead a team of marketers charged to educate and activate key HCP audiences in for the first indicated oral therapy for postpartum depression (PPD).
Focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
Sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap, with focus on improved education, activation and maturation of the market.
Drive solutions that crosscut audiences by defining and articulating clear market development and customer experience strategies.
Deliver a commercialization plan that proactively grows product adoption and shapes the market.
Consider beyond core marketing including education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care.
Collaborate with alliance partner to support the vision and strategy to effectively ensure a 3-year launch growth plan for this important therapy.
Accountable for comprehensive assessment of competition and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics.
Manage overall HCP media planning and content strategies including management of budgets >$15MM.

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation